Job description
The Sr. Brand Marketing Manager (Sr. BMM) leads regional brand marketing efforts designed to win new consumers to the Red Bull franchise, drive increased product consumption of current consumers and build and reinforce brand love. Sr. BMMs embody our commitment to giving a local face to the global brand by developing beverage marketing plans informed by key insights and coaching their Brand Marketing team towards best-in-class execution.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
WHERE YOU'LL BE BASED
DenverColorado, United States
United StatesRed Bull North America
JOIN THE TEAM
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
CONSUMER INSIGHTS
Be the eyes, ears, and voice of the consumer, leveraging your understanding of regional insights, demographics, and psychographics to influence marketing initiatives
Leverage local sales data, consumption statistics and consumer insights to identify volume driving product opportunities
PRODUCT MARKETING
Build & lead a local '360' marketing plan that increases brand awareness & product consumption through occasions (work, study, fitness, gaming) and choice
Protect brand equity by ensuring all local brand/beverage efforts are executed in line with national/global strategy and guidelines
Support the engagement of current and next generation consumers through sampling & collegiate marketing programs by coaching & developing BMMs
Lead collaboration with regional Sports, Culture, and Communications teams to optimize outcome of brand initiatives
Develop & communicate appropriate, relevant, and measurable Brand Marketing objectives for the region
WIRING OF RETAIL
Leverage national programming to drive sales in regional retail accounts and create custom retail programming when necessary
Frequently collaborate with regional Sales team leads to drive consumer engagement at retail
Lead retail activation strategy for the region, acting on insights garnered from disparate sources
LEADERSHIP & MANAGEMENT
Closely manage Brand Marketing budgets for the region while coaching BMMs and ensuring efficient & responsible Consumer Collecting spends
Live the Brand Marketing standards (sense of urgency, innovation, calculated risk-taking, and integrity) and lead by example
EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
- Strong experience in consumer marketing and retail activation, preferably in a CPG environment
- An understanding of traditional & non-traditional brand marketing strategies
- An understanding and working knowledge of digital and social media
- The ability to identify trends and turn insights into actions
- Curiosity, creativity, professionalism, focus, responsibility, and passion
- Strong project management & communication skills
- A history of fostering a collaborative and creative environment through coaching, leading, and influencing
- People and budget management
- Salary range is $120,000 - $160,000, based on experience.
- Bachelor's Degree required, MBA an advantage
- Must be fluent in English
- Travel 20-30%
- Permanent
- Benefits eligible
WHERE YOU'LL BE BASED
DenverColorado, United States
United StatesRed Bull North America
JOIN THE TEAM
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