Position Summary:

The position of Head of Marketing US for Jet Aviation is responsible for creating and implementing campaign-based marketing initiatives to support the US regional operations, leaders and sales teams. The candidate will have a deep understanding and proven track record of leading the strategic and tactical execution of marketing campaigns and activities, including product and services campaigns and events, advertising and promotions. S/he will lead a team to enhance the awareness and positioning of Jet Aviation across the US and ensure full integration across all marketing and communication channels and work to deliver a positive multichannel experience for internal and external stakeholders.

The Head of Marketing will and proactively manage key relationships with partners, suppliers and internal stakeholders to deliver on regional strategies that complement the global vision and brand. The candidate must be able to work with multiple teams simultaneously, thrive in a fast-paced and dynamic environment and connect unexpected threads across disparate delivery teams.

Main Responsibilities:

Full ownership for developing and implement strategic marketing plans and campaigns in alignment with Jet Aviation’s US strategy to drive revenue and brand growth

Identify and execute marketing opportunities that correlate with the strategic plans for US, Flight Services, including Aircraft Management, FBO and Charter

Use market research data to develop and update marketing strategies to meet changing market and competitive conditions

Collaborate with sales teams to drive marketing efforts targeted at existing and new markets

Work closely with US Operations to achieve pre-defined short and long-term goals.

Work closely with sites to develop an understanding of unique service offerings to help drive the value proposition

Develop and implement marketing initiatives; define and create specific strategies and tactics to meet marketing needs applying print, online, social media, and all other appropriate media

Develop and implement marketing initiatives to drive customer acquisition/interaction/retention in-line with the brand values

Responsibility and accountability for driving brand awareness and adoption, supporting sales growth, and fostering operational success across US, through effective and measurable marketing campaigns and initiatives

Own and administer the marketing budget for US Marketing

Support the development of the marketing team by recruiting, orienting, training and growing team members

Represent Jet Aviation as one company internally and externally with industry groups, regulatory bodies and the General Dynamics network

Work closely with Global Digital, Communications, Events and EMEA and APAC Marketing counterparts to ensure marketing is on message and brand at all times

Collaborate with Global Customer Service in the positioning of Jet Aviation in the US

Be Jet Aviation’s marketing “thought leader” within the organization

Minimum Requirements:

Minimum 10 years in leading marketing role

Bachelor’s degree required, with other relevant advanced degree preferred

Significant experience in bringing effective and successful campaigns to the market

Possess a combination of strategy and execution skills at the enterprise level

Proven track record of leading through ideation, design, and delivery of complex digital products

Results driven – able to execute with high personal accountability

Strong team leader and manager

Customer focused – externally focused - strong market perspective

Solution-oriented, independent thinker with a growth mindset and strong analytical skills

Ability to think outside the box to create constantly evolving, effective communication campaigns

Ability to work against short deadlines, manage multiple projects and maintain professionalism under pressure

Willingness to travel

Desired Characteristics:

Familiarity with digital and internal platforms

Excellent communications, customer service and people skills

Results driven – able to execute with high personal accountability

High business and financial acumen

Strong initiative and self-direction

Strong influencing skills

Strong personal values corresponding with Jet Aviation values (Trust, Honesty, Alignment, Transparency)

Physical Demands / Work Environment

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Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is required to use hands to finger, handle, or feel, reach with hands and talk or hear. The employee frequently is required to stand, walk or sit. The employee is occasionally required to climbs or balance, kneel, crouch or crawl. The employee must regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 25 pounds, and occasionally lift and/or move up to 50 pounds over their heads. Specific vision required for this job include, close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust and focus.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The employee must be able to work in both a heavy maintenance environment and in upscale customer areas. The noise level in the work environment is usually moderate with occasional high volume when aircrafts arrive/depart. The employee is frequently exposed to vibration. Occasional fuel fumes may permeate the workplace. Employee must be willing and able to work in all types of weather conditions. The noise level in the work environment is usually loud. The Hangar environment may be extreme hot and cold during certain seasons of the year.

Equal Employment Opportunity has been, and will continue to be, a fundamental principle at Jet Aviation, where individuals are hired, employed, recognized, and advance based upon their individual skills and abilities and without regard to an individual’s race, color, national origin, age, religion, physical or mental disability status, sex, gender, sexual orientation, gender identity or expression, transgender status, genetic information, marital status, pregnancy (including childbirth, lactation and related medical conditions), status as a protected veteran or any status or characteristic protected from employment discrimination under applicable federal, state and local laws (“EEO status”). This policy applies to all terms and conditions of employment, including, but not limited to, recruitment and hiring, compensation, benefits, promotions, termination, layoff, recall, transfer, and opportunities for training and advancement.