Sr. Product Marketing Manager, Digital Channels - Hybrid Remote Work
Full Time
San Francisco, CA
Posted
Job description
BE PART OF A BANK LIKE NO OTHER.
When you work with the world's most innovative companies, you know you're making a difference.
Our clients are the game changers, leaders and investors who fuel the global innovation economy. They're the businesses behind the next medical breakthroughs. And the visionaries whose new technologies could transform the way people live and work.
They come to SVB for our expertise, deep network and nearly forty years of experience in the industries we serve, and to partner with diverse teams of passionate, enterprising SVBers, dedicated to an inclusive approach to helping them grow and succeed at every stage of their business.
Join us at SVB and be part of bringing our clients' world-changing ideas to life. At SVB, we have the opportunity to grow and collectively make an impact by supporting the innovative clients and communities SVB serves. We pride ourselves in having both a diverse client roster and an equally diverse and inclusive organization. And we work diligently to encourage all with different ways of thinking, different ways of working, and especially those traditionally underrepresented in technology and financial services, to apply.
Job Description
Sr. Product Marketing Manager, Digital Channels
SVB Marketing is looking for a dynamic, seasoned marketing professional who has extensive experience developing strategic, creative and highly effective multi-media B2B lending product marketing initiatives, ideally with digital experience in treasury management and/or the Financial Services space.
As the Digital Channels Product Marketing Sr. Manager, you will be responsible for interfacing with the Head of Digital Servicing Channels and the product team. Specifically, you will gather appropriate customer insights and data points to create and produce product marketing plans that effectively set objectives, develop positioning strategies, and meet or exceed OKRs for product engagement.
The ideal candidate will work across a team of integrated marketing strategists who partner Growth Marketing teams (i.e. marketing SMEs focused on Channel, Content, Marketing Operations, Marketing Technology and Marketing Analytics) and agencies to develop client-centric market strategies, with the goal of finding innovative, efficient and effective ways to acquire new clients, and position our financial solutions as a critical tool to help our clients reach their financial goals.
In this role, you will:
- Work partner with the Digital Services product team to define the positioning of our digital channel product strategy, roadmaps and execution for all solutions and capabilities in alignment with overall business objectives
- Work closely w/ Digital Services and Growth Marketing teams to deliver impactful product launches globally, from a communications and marketing perspective
- Build and implement digital product marketing strategies that provide the most advantageous opportunity to gain significant and valid recognition by our audiences and the industry.
- Gather, analyze and apply relevant customer insights and data to help define effective and innovative strategic product marketing approaches
- Develop winning product messaging that attracts the targeted clients across segments, geographies and sectors, and communicates the value of SVB’s products in comparison to our competitors
Strategy Development
- Responsible for advising the business and integrated marketing strategists on how product marketing efforts support the achievement of shared business goals
- Advise key strategic choices in marketing plans across portfolios and marketing programs
- Contribute in annual/quarterly marketing plan reviews to ensure continual iteration and optimization of product positioning and messaging
- Identify key opportunities to change client behavior, increase client engagement and revenue per client with digital capabilities that differentiate our brand
- Partner in the development of product client value proposition(s) in close collaboration with our Products team
- Contribute to the development of the up-selling and cross selling strategies globally
- Develop and align local product positioning strategies with the geographies, sectors and segments
Initiative Execution
- Collaborate closely with integrated marketing strategists, performance marketing teams and business partners to launch marketing initiatives
- Develop initiative/campaign plans and briefs that are aligned to overarching go-to-market strategies, product strategies, and annual goals / priorities
- Ensure the marketing teams and internal business partners are educated in SVB’s digital capabilities and their value proposition(s) as well as serve as a key part of the sales enablement process.
- Work closely with a range of cross-functional teams product managers, sales, performance marketing, corporate marketing, and product engineering to deliver impactful product launches globally
Measurement/Optimization
- Evolve and optimize product marketing strategies and product messaging, driven by data and insights, in partnership with performance marketing teams and corporate functions
- Develops insights to advise the Digital Services team in improving our products that increases the value to our clients and product experience
Product Marketing Practice Development
- In collaboration with Senior Director of Product Marketing, contribute to the development of the product marketing function for Digital Servicing, optimizing the interaction between the product groups and the marketing organization
Knowledge & Skills
- Skilled across brand, content, media, channels, some marketing technology and data analytics
- Deep knowledge of the product positioning and messaging that meet/exceed global business objectives
- Strong communications skills, with the ability to shape clear strategic marketing strategies and plans, effectively communicate that strategy throughout all levels of the organization.
- Strong problem-solving skills with the ability to translate various data sources into strategic plans. Experience in data-driven approach.
- Deep experience serving, collaborating with and influencing across all levels through persuasive storytelling
- Excellent partnership and collaboration skills; ability to provide clear and concise direction, and the ability to influence others
- Energetic, collaborative and driven
Education and Experience
- 8+ years of relevant work experience that can span marketing, product marketing, product management or strategy consulting
- 4+ years of product marketing experience
- 4+ years of data-driven marketing strategy planning and budget allocation experience
- Digital API marketing experience a must
- Experience in Treasury or Cash Management, as well as at a start-up or in the innovation economy a plus
#LI-Hybrid
© 2022 SVB Financial Group. All rights reserved. SVB, SVB FINANCIAL GROUP, SILICON VALLEY BANK, MAKE NEXT HAPPEN NOW and the chevron device are trademarks of SVB Financial Group, used under license. Silicon Valley Bank is a member of the FDIC and the Federal Reserve System. Silicon Valley Bank is the California bank subsidiary of SVB Financial Group (Nasdaq:
SIVB
).
Equal Employment Opportunity
Silicon Valley Bank is an equal opportunity employer and is dedicated to expanding its commitments and investments to create a more diverse, equitable and inclusive company culture and innovation ecosystem. We are strongly committed to the values and policy of equal employment opportunity across our employment practices.
Silicon Valley Bank UK Limited is registered in England and Wales at Alphabeta, 14-18 Finsbury Square, London EC2A 1BR, UK (Company Number 12546585). Silicon Valley Bank UK Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and Prudential Regulation Authority (Firm Reference Number 543146). Details about the extent of our regulation by the Prudential Regulation Authority are available from us on request.
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