Job description
Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services.Our current portfolio of media assets includes USA TODAY, local media organizations in 46 states in the U.S., and Newsquest, a wholly owned subsidiary operating in the United Kingdom with more than 120 local news media brands. Gannett also owns the digital marketing services companies UpCurve, Inc. and WordStream, Inc., which are marketed under the LOCALiQ brand, and runs the largest media-owned events business in the U.S., USA TODAY NETWORK Ventures.
To connect with us, visit www.gannett.com.
The successful candidate will build close relationships with the news team, marketing operations and the analytical group to drive subscription sales and market engagement opportunities for The Tennessean in Nashville, TN. The Sr. Subscription and Engagement Manager will have a keen understanding of the market, will collaborate with the news team on an actionable, strategic marketing plan(s), will work with various teams to execute on the plan, and will communicate results to the news teams, as well as the corporate teams.
- Head of subscription sales and engagement for The Tennessean
- Direct reporting structure to consumer subscription and revenue team with heavy dotted line to local GM
- Must be able to work onsite 60% of time or as directed by key manager
Strategic Collaborative Planner:
- Responsible to drive volume and revenue by overseeing consumer sales and retention results at The Tennessean
- Work with news team to create a strategic sales and engagement plan
- Work with news teams to optimize and sell against trending stories
- Launch marketing efforts to support newsroom initiatives that drive subscription growth including newsletters, SMS campaigns, social media platforms and native apps
- Be present in Nashville, TN at key meetings
- Responsible for planning, implementing, managing and monitoring social media ads locally within brand guidelines
- Execute on SEO efforts for breaking and trending stories
- Ensure website and ads are functioning as expected for both print and digital subscriptions
- Create and launch in-app campaigns to drive engagement
- Communicate results
- Respond to changing trends
- Understand competitive landscape in the market and factors that are impacting growth
- Adhere to all pricing strategies as defined by Local Revenue and Planning
- Stay abreast of most recent social media trends
- Participate proactively in developing and maintaining standards, tools, and best practices
- Work with operations to ensure timely execution on sales efforts such as email communication, onsite ads, and other opportunities that drive sales and engagement
- Work with analytics team to ensure proper tracking of results and to provide explanations as needed
- Maintain highlights documentation that will be needed to understand trends including YOY changes and anomalies
- Bachelor's Degree
- 5+ years sales and marketing experience
- 2+ years subscription sales experience
- Ability to create social and onsite ads
- SEO, understanding of search engine algorithms and ranking methods
- Strategic marketing planner
- Ability to derive actionable insights from social media metrics and marketing data
- Knowledge and understanding of technology, search, new trends and the latest in social media features
- Strong collaborator
- Effective communicator
- Self-motivated and capable of managing multiple priorities and tasks
- Team player with the ability to work within a multi-tiered environment
- Excellent interpersonal skills, ability to work with diverse personality types
- Creative and efficient in proposing solutions to time-critical opportunities
- Ability to multi-task and thrive under pressure and deadlines
- Proficient with Microsoft Office, Project Management tools
- Google Analytics
Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at Recruit@gannett.com.
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