Vice President, Global Program Leader

ANA Global CMO Growth Council

About the ANA

The mission of the ANA (Association of National Advertisers) is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. The ANA’s membership consists of U.S. and international companies, including client-side marketers, nonprofits, fundraisers, and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually.

About the Global CMO Growth Council

The Global CMO Growth Council, established by the ANA and Cannes LIONS in 2018, is now the world’s most important leadership community for the marketing industry.

This one-of-a-kind leadership community represents over 1,200 chief marketers worldwide. Chaired by Marc Pritchard, chief brand officer at Procter & Gamble, the Growth Council is led by a cabinet of 50 premier chief marketers from the world’s top brands.

Since its launch, the Growth Council has mobilized thousands of CMOs and industry leaders around the world to transform marketing into a force for economic growth and a force for societal good. Chief marketers hold a privileged responsibility, as part of the Growth Council, to accelerate broad and bold initiatives that will lead to lasting benefits for their brands, their customers, and our global society.

The global priorities that the Growth Council addresses center around four key drivers of growth that have become the framework for the industry’s leadership agenda:

• Reframe Marketing: Redefine marketing as an enterprise-wide effort that is fueled by creativity and innovation to manage the entire brand experience, all revolving around the people we serve at the center.
• Enable the full Potential of Data & Technology: To successfully create value for consumers throughout the entire brand experience at scale, marketers will need to leverage data and technology at full potential. For most marketers, this has been a substantial challenge due to dizzying complexities and accelerated pace of transformation within the data & tech ecosystem
• Elevate the Talent Pool for Modern Marketing: Develop the new talent and organizational workflows to drive peak performance across the existing marketing talent pool – as well as build the pipeline of marketing’s next generation of leaders, working with students and universities.
• Positively Impact Society and Sustainability: Develop a roadmap to enable brands to be a force for good and a force for growth – individually and together as a community – by using marketing for positive impact on society & sustainability in a way that drives growth.

The Growth Council convenes regularly – both virtually and in-person – around the world, including San Diego, Dubai, Orlando, London, NYC, Chicago, Los Angeles, Las Vegas, Cannes/France and Dallas, among many others.

No one else in the world is doing this. No one is bringing together the brightest minds in marketing around the world – at the scope and scale as ANA and Cannes Lions – and turning global leadership into ACTION! And now we are expanding our senior team to help meet the ambitious objectives that have been established to change the industry’s future. This position is directly helping to drive the future direction of the marketing industry.

Location

New York City (hybrid)

Position Summary

We are seeking a passionate and proactive individual to help the ANA activate and engage the worldwide community of CMOs in the pursuit of the goals of the Growth Council’s Agenda. This role will lead the implementation of industry-wide initiatives that involve chief marketing officers from around the world in collaboration with best-in-class subject matter experts. Primary Responsibilities include:

• Managing highly complex leadership programs that involve multiple parties and participants from around the world to achieve ambitious objectives
• Effectively directing a community of marketing executives to achieve their desired outcomes
• Creating and managing project plans that direct all stakeholders to achieve objectives
• Keeping all stakeholders informed of their expected deliverables, progress and any actions they need to take in order to achieve desired outcomes
• Helping to identify ways to measure success and report progress as often as necessary
• Creating and delivering communications that will motivate chief marketers and other stakeholders to take the actions or become engaged in whatever way that helps to achieve the group’s objectives. This includes attendance at events in various regions around the world – virtually and in-person
• Recording and summarizing key takeaways from meetings or events to report out to the community of CMOs from all over the world
• Working collaboratively with senior-level colleagues across the ANA’s business units and support departments, the ANA’s partners, affiliates and any other stakeholders involved in each initiative
• Proactively leading initiatives in an entrepreneurial way while keeping manager and any key stakeholders informed of progress and actions, they must take to help meet objectives
• Working with managers and other stakeholders to create strategic plans for the leadership initiatives and manage implementation
• Working with internal and external resources to develop marketing and promotional communications as well as digital experiences as necessary
• Leading development of desired experiences that will provide valuable engagement for all involved stakeholders – including in-person events and virtual leadership communities.

Professional Experience and Qualifications

• Moderate travel required for events and meetings with member companies and/or partners and stakeholders, as warranted to advance the program’s objectives
• Excellent written and oral communication skills for providing direction to support resources, external partners and internal departments, C-level executives and administrative support professionals.
• Strong strategic acumen with knowledge of modern marketing strategies that drive business growth and societal good. Understand the roles and responsibilities of chief marketing officers and how to effectively engage them in conversations and initiatives that provide value to them personally and to their teams.
• Possess a strong desire to work in a proactive, autonomous way, yet keep manager and stakeholders involved and updated as appropriate.
• Bachelor’s degree in marketing, communications and/or business fields.
• 7-10 years of relevant experience, and passionate about infinitely expanding your knowledge of all things related to modern marketing. Client service and/or agency experience a plus.

Salary and Total Rewards Package:

Starting pay range: $140,000 to $150,000, based on relevant experience and qualifications.

Comprehensive health and wellness benefits, 401k with company match, hybrid workweek and flexible scheduling, generous paid time off program, casual dress code, incentives, and rewards.

To Apply:

If your skills, experience, and enthusiasm align with the requirements and responsibilities of this position, please forward your resume with a cover letter and salary requirements to careers@ana.net. Note: only applicants who include salary requirements will be considered.

A8Db5yiShP