Vice President of Marketing - Kansas City, MO
Full Time
Kansas City, MO
Posted
Job description
Are you looking for a rewarding career?
BigIron is always looking for talent. Whether your skills are in Sales, Customer Service, or Office Administration, we empower our team members with the tools, guidance, and opportunities needed to grow their careers.
Honesty, Integrity & Transparency - These values are at the core of what we do and live out every day throughout our organization. Become part of a team that’s wholly dedicated to providing best-in-class service and genuinely passionate about the success of their customers. While our expertise may be Land, Livestock, Equipment & Real Estate, it's our focus and commitment to community relationships that set us apart.
Vice President of Marketing
Kansas City, MO
Job Function:
The Vice President (VP) of Marketing oversees the marketing strategies and efforts in order to strengthen the company market position and achieve desired business goals. This position is responsible for the overall marketing results for all Big Iron entities.
Essential Functions:
- Directly responsible for the overall marketing vision, strategy, and marketing team.
- Identify and plan differentiated and impactful marketing strategies/materials.
- Drive the implementation of marketing campaigns that meet business objectives and drive leads.
- Direct and support market research collection, analysis, and interpretation of market data for short and long-term market forecasts and reports.
- Works closely with the sales department to align sales and marketing strategies.
- Prepare and implement marketing visions to promote expansion within all regions.
- Develop and manage marketing budget and expenditures in support of Company objectives.
- Maintain brand standards and ensure compliance across all marketing and communications channels.
- Identify competitors and evaluate their strategies and positioning and devise counterstrategies.
- Builds, manages, and coaches a high-performing marketing team.
- Builds long-term relationships with employees, Independent Sales Reps (ISRs) and clients.
- Performs additional duties as assigned by management or required by the position.
Qualifications/Requirements:
- Must possess a bachelor’s degree in Marketing or related field and a minimum of 10 years of experience.
- Outstanding communication, presentation, and leadership skills.
- In depth knowledge of market research.
- Agricultural and/or equipment experience preferred.
- Visionary leader who inspires towards the future of the company.
- Critical thinking and problem solving skills.
- Must be proficient in Microsoft Office programs, including Word, Excel, etc.
Become Part of a Winning Team
When you join BigIron, you're joining more than just a company; you're becoming part of a legacy that began over 40 years ago. With humble beginnings, we've had the honor of helping farmers & families across rural America buy, list, and sell their assets at fair market value on the most trusted online auction platform in the industry.
Are you ready to make an impact? Contact us about your career with BigIron today.
Key benefits we provide:
- Medical, Dental, Vision insurance
- Paid Long-Term Disability
- Floating Holidays
- Paid Time Off (PTO)
- Paid Holidays
- 401K with Company Match
- Profit Sharing
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