Web Content Creator (Content Marketing)

Full Time
Fairfax, VA 22030
Posted
Job description
Web Content Creator (Content Marketing)

The George Mason University, Office of University Branding, invites applications for the role of Web Content Creator. George Mason University has a strong institutional commitment to the achievement of excellence and diversity among its faculty and staff, and strongly encourages candidates to apply who will enrich Mason’s academic and culturally inclusive environment.

Responsibilities:

The Web Content Creator is responsible for planning, creating, and publishing Mason’s brand stories and initiatives with a focus on user experience and optimal reach. The Web Content Creator reports to the Web Strategist.

Required Qualifications:
  • Bachelor’s degree or relevant combination of education and experience in communications, marketing, journalism or related field;
  • Advanced written and oral communication skills;
  • Experience in web publishing and content management systems such as Wordpress and Drupal;
  • Basic knowledge of HTML and CSS markup;
  • Clear understanding of marketing tactics in web communication;
  • Grasp of SEO and web analytics; and
  • Considerable experience in web content management (generally 4 years).


Preferred Qualifications:
  • Understanding of marketing and audience-target funnels, particularly in higher education, non-profit, and community and government relations;
  • A firm understanding and commitment to User Experience (UX) and commitment to creating content that meets accessibility standards;
  • Understanding of SEO (search engine optimization) and SEM (search engine marketing) is beneficial to this role;
  • Design sensibility that allows the creator to envision and communicate content in formats other than text-based articles;
  • Advanced skill in effective project management;
  • Ability to compellingly communicate a brand story through web platform;
  • Ability to identify and tailor messaging to target audiences;
  • Ability to identify, craft, and position content for various stages of engagement; and
  • Ability to be a collaborative team player who regularly communicates with teammates and stakeholders.
Special Instructions to Applicants
For full consideration, applicants must apply at https://jobs.gmu.edu/; complete and submit the online application; and upload a cover letter, resume, and a list of three professional references with contact information.
For Full Consideration, Apply by: 09/08/2022

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