Job description
Agency :
Havas Media New York
Job Description Summary :
The Marketing Analytics group provides leading-edge expertise, methodology and delivery of media and marketing measures and analysis. The team is responsible for deriving consumer and marketing insights and recommendation that are both strategic and tactical on optimizing current and future cross channel media plans. Analysts bring qualities such as intellectual curiosity, problem solving skills, determination, and creativity to our client work.
Analysts are exposed to a range of clients, projects and responsibilities. You will be working with a team of talented individuals in Analytics, Media, Strategy and Creative to help drive business results for our clients.
Job Description :
Responsibilities:
-
Work with the Digital media teams to develop measurement action plans for media campaigns.
-
Design and perform analysis, interpreting results and synthesizing recommendations
-
Deliver regular reports to gauge effectiveness of digital advertising campaigns on the channel, placement, and creative levels.
-
Monitor and analyze media campaign performance (ROI analysis/ understanding the impact of results on client business) and provide strategic insights and campaign recommendations for optimization.
-
Analyze Web site behavior using Web analytics tools to determine areas of site improvement
-
Designing and conducting analysis, interpreting results and synthesizing recommendations with the help of data visualization tools.
-
Contribute to the company's knowledge base by creating and sharing case studies, POVs and seminar/conference summaries.
-
Work with tech partners and data partners on data aggregation and QA
Need to have:
-
Strong record of academic and/or professional achievement
-
0-2 years of online media and campaign measurement experience or business experience working in an account services industry such as Management Consulting, Marketing, Advertising, Interactive Consulting, or finance
-
Strong quantitative and research skills, proven ability to demonstrate data collecting, analyzing and interpretation capabilities
-
Excellent organizational and communication skills
-
Strong working knowledge of Office, especially Excel
Nice to have:
-
Bachelor's Degree or higher in Marketing, Business, Finance, Statistics, or Economics
-
Proficiency with ad serving and rich media tools, e.g., DV360, SA360, CM360 and Sizmek
-
Understanding of online advertising planning, buying and performance metrics
-
Experience with Web site analytics tools such as Omniture and Google Analytics
-
Preferred exposure to SQL and database management
Skills :
Data Solutions, Digital Analytics, Technology Marketing
Contract Type :
Permanent
Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.
Due to high volume of applications, only eligible or matching candidates will be contacted by us.
colinoncars.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, colinoncars.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, colinoncars.com is the ideal place to find your next job.