Job description
Company: Oak Street Health
Title: Associate, Direct Mail Marketing
Location: Chicago, IL or Remote
Role Description:
Oak Street Health is seeking a full-time Marketing Associate to plan, execute, and optimize direct mail campaigns. This role will act as the direct mail channel lead and partner with the CRM team to create connected journeys that support our on-going patient acquisition, engagement and retention efforts. Although this position will be primarily responsible for direct mail, it also offers exposure to CRM marketing data and marketing automation campaigns that include channels like email, SMS, and phone calls/voice.
Core Responsibilities:
Responsible for overseeing the planning, execution and subsequent analysis of direct mail marketing campaigns
Partner with direct mail vendor to identify target audience and manage lists
Design, develop, and deploy direct mail assets
Monitor delivery and campaign performance to inform stakeholders, generate insights, and proactively identify optimization opportunities to improve total conversion and overall cost-effectiveness
Develop A/B testing strategies to improve campaign messaging and cadence that drive increased qualification and conversion of new prospects to patients
Identify opportunities to innovate with direct marketing programs, including triggered automation and personalization
Other duties as assigned
What are we looking for?
4+ years marketing experience
Experience developing highly effective direct mail campaigns, preferably in healthcare
Passionate about improving the patient experience
Knowledge of data privacy laws including HIPAA, CCPA
Understanding of direct mail performance and operational metrics
Strong project management and communication skills
US work authorization
Someone who embodies being “Oaky”
What does being “Oaky” look like?
Radiating positive energy
Assuming good intentions
Creating an unmatched patient experience
Driving clinical excellence
Taking ownership and delivering results
Being relentlessly determined
Why Oak Street Health?
Oak Street Health is on a mission to “Rebuild healthcare as it should be'', providing personalized primary care for older adults on Medicare, with the goal of keeping patients healthy and living life to the fullest. Our innovative care model is centered right in our patient’s communities, and focused on the quality of care over volume of services. We’re an organization on the move! With over 150 locations and an ambitious growth trajectory, Oak Street Health is attracting and cultivating team members who embody “Oaky” values and passion for our mission.
Oak Street Health Benefits:
Mission-focused career impacting change and measurably improving health outcomes for medicare patients
Paid vacation, sick time, and investment/retirement 401K match options
Health insurance, vision, and dental benefits
Opportunities for leadership development and continuing education stipends
New centers and flexible work environments
Opportunities for high levels of responsibility and rapid advancement
Oak Street Health is an equal opportunity employer. We embrace diversity and encourage all interested readers to apply.
Learn more at www.oakstreethealth.com/diversity-equity-and-inclusion-at-oak-street-health
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