Read this first: If you have what it takes for this job, but don't meet all the criteria within the job description, we encourage you to apply. We'd like to connect with you to see what skills and experience you could bring to our team.

Who We Are:

Publicis Media harnesses the power of modern media through global agency brands Starcom, Zenith, Spark Foundry and Performics. A key business solution of Publicis Groupe, Publicis Media is a top-rated conglomerate of agencies and entities that happen to deliver digital-first, data-driven services. Our global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 17,000 employees worldwide.

About the Performance COE:

The Publicis Media Performance Center of Excellence is our team of cutting-edge performance marketers who create and drive performance marketing excellence across Publicis Media agencies. Our mission is to enable our agencies to operate as efficiently as possible while bringing industry leading performance marketing solutions to our clients. We enable our agencies through standardization of processes and best practices, leveraging our tools and solutions and delivering performance marketing training and education.

What You’ll Do:

The Associate Director of Conversion Optimization is responsible for driving the success of Publicis clients' Conversion Rate Optimization (CRO) and content marketing programs as well as scaling the performance content COE vision. The CO Director is accountable for the implementation of conversion rate testing and CRO solutions across Publicis media agencies to ensure seamless delivery of best practice and processes. You’ll support thought leadership on landing page testing and user experience consulting; building strong relationships with the agencies; partners and internal staff members; and uses problem-solving capabilities to ensure flawless program execution to meet and exceed stated objectives.

The ideal candidate will possess an eye for detail, a mind for creativity and the ability to drive processes for Publicis agencies and clients. Success will depend on the ability to enthusiastically support our agencies in developing the following:

• CRO strategy, execution, reporting and analysis

• A zest for A/B testing and User Experience (UX)

• Account management – from planning to delivery and continued growth

• Successful collaboration with internal resources (including design, analytics and cross-channel teams)

• Making team members, internal clients and external clients smile big and often

Role Objectives:

Practice Development

• Support the development and documentation of testing and UX best practices for improving CRO

• Identification of new developments and trends in the marketplace around UX and A/B testing

• Serve as the supporting contact for all items related to testing for Publicis CRO engagements

• Collaborate and interface with the Publicis account teams to drive strategic program plans

• Coordinate CRO opportunity efforts including landing page optimization, web site testing and other optimization tactics to improve performance across digital media campaigns

• Interfaces with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients

• Monitors and reports program status across Publicis agencies to management

• Understands organic search optimization best practices and articulates knowledge and client deliverables effectively

• Guides the development of CRO solutions and teams within each Publicis media agency

• Effectively creates and delivers client presentations

• Provides thought leadership in UX testing and Conversion design

• Commands data analysis of key metrics to identify, recommend and implement changes for increasing the performance of client programs

• Develops learning and development content for best-in-class A/B testing and UX strategies

Team Leadership & Development

• Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity

• Motivates, leads, and manages internal teams, working collaboratively to help agency performance content teams drive programs that meet our clients’ performance and business objectives

• Drives adoption of stated account management best practices through example setting, positive reinforcement and behavioral correction

• Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members

• Conducts performance reviews and career path plans for direct reports

Minimum Requirements:

• Bachelor’s degree, concentration in business, marketing, or advertising preferred

• 5-7 years of account management experience in content optimization, SEO, UX and/or conversion rate optimization

• Expert in A/B testing and conversion path optimization

• Experience with testing platforms like: Optimizely, VWO, ion, Target, Unbounce, etc.

• Experience with a web analytics platform such as Omniture, Google Analytics, or Coremetrics

• Experience with optimization techniques for eCommerce sites a plus

• Expert in online analytics metrics and related statistical concepts

• Exposure to website development/design processes including development of wireframes, preferred

• Technical knowledge and aptitude for website architectural design, HTML, CSS and XML

• Demonstrated problem solving and project management skills

Compensation Range: $91,000 -$144,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

We know that when the whole person is cared for, they are able to do their best work. That’s why we offer benefits that go way beyond comprehensive health, dental, 401K matching, and flexible time. We also offer access to over 16+ Business Resource Groups, mentorship programs and training opportunities, wellness and enrichment programming, extensive benefits for caregivers and new parents, tuition reimbursement, and so much more.

All your information will be kept confidential according to EEO guidelines.