Publicis Media is one of the four solutions hubs of Publicis Groupe, alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Mediavest | Spark, Blue449, and Performics, and supported by its digital-first, data-driven Global Practices which together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 17,500 employees worldwide.

The Associate Director, Programmatic acts as a key contributer and expert in the programmatic space, serving all Publicis Media agencies. This role requires a proven ability to showcase strategic application and development of tactical best practices. This role requires a thorough understanding of all major programmatic platform capabilities and be able to translate complex technical concepts to non-technical audiences. We need someone who loves to solve challenges, collaborate across agency teams, and has a strong POV with the ability to proactively identify needs and build solutions.

This role is unique as it drives best practices, thought leadership, and innovation across all agencies. Rather than working for a single client, our work impacts all clients. The Associate Director is able to help define our roadmap, team priorities, and lead content that directly influences all clients in the US. Self-starters and people who naturally curious and are comfortable working in grey space are successful in this role.

Responsibilities:

• Contribute to development of programmatic activation content, including POVs, playbooks, training, and educational 101, 201, and 301 content pieces.
• Deep understanding of the programmatic space to deliver against business outcomes
• Curate first-to-market solutions – inclusive of activation support, collateral development, and testing frameworks
• Identify and document FAQs, automating responses to common agency questions
• Contribute to development of ad hoc content based on custom requests from agency teams and/or reactions to relevant marketplace changes
• Build relationships with Publicis Media agency counterparts and programmatic channel leads
• Manage day-to-day priorities for a team of high-performing programmatic activation experts
• Execute roadmaps and build thought leadership collateral for programmatic strategy and activation
• Develop cross-functional relationships to collaborate on solutions priorities
• Contribute to account planning and coordination with key SMEs across agencies to improve how we serve clients across Publicis Media
• Identify clients that are candidates for priority solutions and assist in stewarding clients into best-in-class landing pads
• Contribute to assessments and guide agency teams on recommendations
• Stay abreast of industry trends and advise on the use of emerging platforms and technology based on agency, industry, and client priorities

• 5-6 years’ experience in programmatic media, with an emphasis in activation
• Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, and communications preferred
• Extensive familiarity and past experience with programmatic media strategy and activation
• Strong verbal, visual and written communication skills
• Possess confidence, composure, and polished presentation skills to effectively attend and lead meetings
• Passionate about working in a fast-paced a environment
• Strong understanding of major programmatic platform algorithms, ad products, optimization levers, and roadmaps also pertaining to broader industry developments
• Extensive experience in campaign management and optimization across DV360, The Trade Desk, Verizon, Amobee or Amazon DSP
• Advanced knowledge of 3P measurement capabilities and restrictions in programmatic space
• Detail-oriented with the ability to coordinate projects across multiple teams and functions
• Ability to articulate complex concepts in a clear manner
• Advanced content development skills with extensive PowerPoint experience
• Attention to detail on all projects, with an expectation for high quality of work every time
• Team oriented, approachable and viewed as coach and mentor to others
• (+) Excel fluency in pivot tables, charts, vlookups and basic equations—knowledge of macros and visual basic is a plus. Comfortable working with large data sets, analyzing reporting and identifying trends

All your information will be kept confidential according to EEO guidelines.