Job description
Ocean Spray is looking for an
Associate Shopper Marketing Manager to add to our team!
Position location: We're all about flexibility! This will be a
hybrid role based out of our corporate headquarters in Lakeville, MA or our Seaport Boston, MA location with Mondays & Fridays remote.
Strategic Leadership
- Work with Customer teams to identify and help develop profitable and incremental customer growth opportunities. Scope of work includes development of new item launch plans, customer/regional BDI opportunity mapping and recommendations, customer specific initiatives.
- Work with Senior Manager, Omnichannel to lead shopper plans aligned with assigned Business /unit, channels and brand priorities.
- Connect with Retailers (JBP) Marketing departments to understand priorities and link our calendars and activations with theirs.
- Support development and execution of annual planning process across customers and channels.
Execution Leadership
- Work with Agencies for strategic, creative and efficient output
- Monitor and track competitive activity; proactively identify implications for business performance and develop contingency plans to address opportunities and shortfalls.
- Track Sales & Marketing Base & Incremental Performance
- Program post analysis and identification of best practices for future implementation
- Lead or provide support for key channel (Grocery, Drug, and Value) & customer initiatives.
- Priority Retailers
- Retail Partnership/Sponsorship executions
- Budget planning and system management
- Invoice Processing for customer specific initiatives
- Coupon Creation
Knowledge, Skill, and Ability Requirements:
- Bachelors Degree
- Ideal candidate will have 3 years of customer marketing/brand marketing/shopper marketing
- Working knowledge of syndicated data (IRI) and understand aspects of category management
- Successful candidate will have strong analytical, communication and consumer marketing skills.
- Passion and familiarity with both digital and instore tactics for building 360 degree holistic National and retailer specific plans.
- Must be able to successfully interact with other peers and managers within the marketing, sales, finance, operations and legal groups.
- Able to be an effective advocate for all brand/business/customer issues across the enterprise.
Compensation/Benefits
- Competitive Base Salary
- Medical, Dental, and Vision Insurance on day one
- Performance Bonus
- 401K with up to 10% in matching contributions
- Bright Horizons Family Solutions – Back up care, tutoring, etc.
- Transgender benefits
- Fertility benefits
- Tuition Reimbursement Program
- Paid holidays and vacation days
- Up to $300 Fitness Reimbursement
- Up to $300 Massage Reimbursement
- Health Resources including Free Headspace membership, 1:1 Health Coaching and more.
- Access to LinkedIn Learning
Who We Are:
You might have our iconic cranberry juice in your fridge or have gotten into heated holiday debate about what’s better - canned or fresh cranberry sauce. But did you know that the hardworking people growing the superfruit in our products are 700 family farmers that own our cooperative? They entrust us with what is most precious to them to create new and innovative products that will delight consumers and grow this beloved brand today and into the future.
Team members, farmers, consumers and communities alike-we value what makes us unique and strive to connect our farms to families for a better life by living our values:
Team members, farmers, consumers and communities alike-we value what makes us unique and strive to connect our farms to families for a better life by living our values:
- Grower Mindset – We embrace our grower-owners innovative spirit and heritage through confidence, learning and focus on the future.
- Sustainable Results – Guided by purpose, we are focused on delivering results for our grower-owners.
- Integrity Above All – We are ethical, doing the right thing for our grower-owners, customers, consumers and each other
- Inclusive Teamwork – We build diverse and inclusive teams that strengthen our cooperative.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.
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