Job description
Brand Manager, Barry Callebaut
At Barry Callebaut, we are on a journey to transform the cocoa and chocolate industry. As the world’s leading manufacturer of high-quality chocolate and cocoa products, our actions truly shape the future of our industry. We are a business-to-business company, serving the entire food sector, from the cocoa bean to the finest chocolate product. We are a company with a purpose, we believe in doing well by doing good and reinvesting in the communities we operate. We have a long-standing commitment to sustainability and our goal is to shape a sustainable cocoa and chocolate future. We are headquartered in Zurich, and have more than 12,000 passionate Employees working in more than 40 countries worldwide. We are very proud of who we are and what we do. And of course, we are always looking for talented people to help us have a positive impact on our industry and beyond!
Key responsibilities include:
- Responsible for the impact and ultimately the growth of the Better For You product portfolio for the BC Brand Business. . This includes the long-term strategic plan, marketing activations, toolkits, sales training and delivering the KPIs. It also includes identifying the growth areas and leading new product ideas through the innovation stage gate to launch.
- Lead innovation and new product launches for corresponding product ownership. This role is expected to identify gaps in the better for you portfolio and bring these innovative and new product ideas forward to the Director of the Brand and ultimately to the Regional and Global Innovation teams.
- This role is responsible for leading the projects as the MPO, which includes crafting all gate documents and leading the project via the cross functional teams.
- This role also launches the new product including marketing plan, activations, sales training and external communications and tools. This role also is responsible for the new product KPIs, impact and will have ownership of driving the innovation rate in the region.
o The colleague will be a team member of the global Food4Health platform of initiatives and help drive impact and KPIs of these projects.
o Help guide team and extended team members of MTP growth plans for the BC Brand business
- Co- Lead of the BC Selection for the brand team. This role ensures proper KPIs are tracked, reported and appropriate tools are continually provided for the sales team in order to meet growth targets. (this includes identifying gaps to close and actions to course correct).
- Continual product management/ SKU rationalization for the core inclusions and compounds and also the specialty better for you portfolio and partner with the Simplification R&D team to co-deliver KPIs.
- Perform industry research and trend analysis as part of the innovation plan needs. (use of secondary research such as Euromonitor, Mintel, Iris databases)
- Bachelor’s degree in Marketing
- MBA with a focus in Marketing preferred
- 6-7 years of B2B marketing experience, experience or knowledge of the chocolate industry a plus
- Experience with marketing to national and/or regional food manufacturers required
- Multiple product portfolio product management and analysis skills required
- Experience with leading cross functional team projects
- Experience in innovation and new product launches
- Strong communication and organization skills
- Proficient in Word/Excel/PowerPoint, SAP knowledge a plus
- Ability to work effectively with multiple departments and portray a professional and positive image
- Travel less than 15%
What you can expect from Barry Callebaut:
- Competitive salary and comprehensive benefits package
- 12 paid holidays, plus your birthday off
- Environment that welcomes workplace flexibility
- An atmosphere where diversity is embraced, and inclusivity is second nature. We call it #OneBC! Just ask our champions with the Americas Women’s Forum and the Racial Equality Forum!
- Ability to grow personally and professionally within an organization that values development and internal career growth
- Be part of our mission in making sustainability the norm through Forever Chocolate with priorities centered around prospering farmers, zero child labor, carbon and forest positive, and creating 100% sustainable ingredients in all of our products.
At Barry Callebaut, we are committed to Diversity & Inclusion. United by our strong values, we thrive on the diversity of who we are, where we come from, what we’ve experienced and how we think. We are committed to nurturing an inclusive environment where people can truly be themselves, grow to their full potential and feel they belong. #oneBC - Diverse People, Sustainable Growth.
If you want to learn more about Barry Callebaut, please find further information here.
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