Job description
Req ID: 2586
Job Category: Marketing
Location: Doraville, GA, US, 30360
Dare To Dream!
At Serta Simmons Bedding, we dare to dream and work differently. We’re proud to be one of the largest bedding manufacturers in North America and lead the way with our iconic brands -
Serta®,
Beautyrest®,
Simmons® and
Tuft & Needle®.
When you join our company, you become part of winning team that is excited and committed to helping our customers get a good night’s sleep.
Fueled by care for our people and their safety, we provide inspiring career opportunities, competitive benefits, and employee perks, and most importantly, the chance to make a positive impact in the lives of our customers.
Brand Manager
Our Brand teams are looking for an
innovative and
enthusiastic Brand Manager who will be responsible for developing and assisting with the expansion of our existing
Tuft and Needle and Simmons product lines including new national product development and product management projects. If you have experience with CPG product development combined with brand strategy read on!
What You'll Do:
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Product Management - Drive strategic product development for assigned product lines. Translate the strategic position of both across product innovation platforms, into product roadmaps, business cases and development plans for successful launch of new products. Lead management of portfolio assortment and product lifecycle, including product/platform rationalization decisions
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P&L Management - Provide strategic direction on product pricing and manage overall product line profitability. Collaborate on financial modeling and forecasting for products. Drive a competitive and profitable product portfolio in-market based on consumer insights, customer requirements, competitive mapping, and other business management principles. Review sales and financial performance and offer solutions for adverse sales or cost trends.
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Cross-Functional Leadership - Engage and leverage key cross-functional constituents in driving key product and brand initiatives and provide strategic direction to internal teams as needed. Serve as subject expert on all matters related to assigned product lines, including performance, business analytics and competitive intelligence.
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Develop, lead, and execute strategic marketing plans to deliver against annual brand targets. Monitor progress and provides proactive recommendations to change and adapt, when necessary.
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Lead key aspects of projects, including formal presentation updates for key leadership meetings and participate in customer meetings.
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Assist in the development of go-to-market strategy for key channels, including partnering with sales and customer marketing teams to drive brand success with priority customers
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Assist in the integrated marketing plan development, and partner with internal and external creative teams to develop launch materials, including cohesive brand communications, which drive consumer choice in in-store POP, etc.
How You'll Do It:
Business Consulting Skills: Ability to identify opportunities and gaps and show a holistic understanding of the business and key insights needs to help us transform.
Communication Skills: Ability to communicate complex information and implications both verbally, in interactions with senior leaders, and in written presentations, utilizing "storytelling techniques" to communicate a clear, compelling and cohesive story.
Analytic Skills: Ability to analyze quantitative and qualitative data to identify patterns, opportunities and gaps, and integrate across disparate data sources.
Technical Familiarity: Ability to learn and effectively use information/business tools and platforms (i.e., CCV software platform, MS Office Suite, etc.) to obtain and analyze relevant information. Must be proficient in MS Excel and MS PowerPoint.
INFLUENCE INNOVATION: Generate new or unique solutions and embrace new ideas that help grow our business.
COLLABORATION: Develop and leverage relationships with key stakeholders to improve our brands and our business.
ACT LIKE AN OWNER: Deliver results, creating value for our brands, our customers and key stakeholders.
INSPIRE OTHERS: Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible.
GROWTH MINDSET: Demonstrates Curiosity. Welcomes failure as a learning opportunity.
SMART RISKS: Makes bold decisions/recommendations. Not afraid to challenge conventions.
EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices, or ideas.
PERFORMANCE DRIVEN & ACCOUNTABLE: Has high performance standards. Outperforms her/his peers.
FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.
Communication Skills: Ability to communicate complex information and implications both verbally, in interactions with senior leaders, and in written presentations, utilizing "storytelling techniques" to communicate a clear, compelling and cohesive story.
Analytic Skills: Ability to analyze quantitative and qualitative data to identify patterns, opportunities and gaps, and integrate across disparate data sources.
Technical Familiarity: Ability to learn and effectively use information/business tools and platforms (i.e., CCV software platform, MS Office Suite, etc.) to obtain and analyze relevant information. Must be proficient in MS Excel and MS PowerPoint.
INFLUENCE INNOVATION: Generate new or unique solutions and embrace new ideas that help grow our business.
COLLABORATION: Develop and leverage relationships with key stakeholders to improve our brands and our business.
ACT LIKE AN OWNER: Deliver results, creating value for our brands, our customers and key stakeholders.
INSPIRE OTHERS: Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible.
GROWTH MINDSET: Demonstrates Curiosity. Welcomes failure as a learning opportunity.
SMART RISKS: Makes bold decisions/recommendations. Not afraid to challenge conventions.
EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices, or ideas.
PERFORMANCE DRIVEN & ACCOUNTABLE: Has high performance standards. Outperforms her/his peers.
FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.
What You'll Bring:
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Brand Marketing Experience - Experience supporting consumer products in retail market and building brands through consumer-driven innovation and marketing.
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P&L Management - Strongly desired!
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Excellent interpersonal and communication skills - Able to skillfully navigate organizational matrix to collaborate with cross-functional teams. Superb verbal and written skills.
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Omnichannel background, with direct e-commerce experience.
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Strong organization and project management skills - Adept at handling tight deadlines, time pressure, and multiple demands. Highly organized and able to establish priorities to drive impact.
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4+ years of relevant work experience in brand marketing, product development, category management or similar roles.
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Bachelor’s degree or equivalent. MBA preferred.
Local candidates strongly preferred. This position is expected to be hybrid – with some time working from Doraville, GA office and some time working remotely.
Must be willing to travel up to 15%.
Come Dream With Us!
When you join Serta Simmons Bedding, you become part of our 220-year legacy of sleep solutions with endless opportunities to impact our future for centuries to come.
Once you’re here, you’ll be part of a winning company that invests and supports our team members’ career journeys. We offer competitive benefits, job training, learning and development, and other employee perks such as our employee discount on all products.
SSB requires COVID vaccination for all roles that require air travel and/or any attendance at our corporate offices. In addition to the SSB policy, employees are required to comply with COVID policies established by a vendor or customer.
It is our policy to abide by all federal, state, and local laws prohibiting employment discrimination, with respect to all terms and conditions of employment, based solely on a person’s race, color, religious creed/religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, ancestry, citizenship status, disability, age, military status, or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping or expression), medical condition genetic information (including family medical history), or any other protected status except where a reasonable, bona fide occupational qualification exists.
SSB will provide reasonable accommodations to applicants and employees who need them, as required by law.
Nearest Major Market: Atlanta
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