Job description

OVERVIEW
Founded in 1947 by Nina Vance, the Alley Theatre is a pioneer of regional theatre, and one of the leading nonprofit theatre companies in the United States. The Alley has been awarded the prestigious Regional Theatre Tony Award® and the Texas Medal of Arts Award. The Alley has transferred productions to Broadway, Off-Broadway, major European Festivals, and to 40 American cities. Unique among regional theatres, the Alley is committed to maintaining a Resident Acting Company and providing them work year-round. Nationally recognized directors, actors, playwrights, and designers from across the country have regularly joined the Resident Acting Company.
Rob Melrose, Artistic Director at the Alley, took over as artistic leader of the organization in 2019 . His vision for the future of the Alley is both thrilling and ambitious as the Theatre concluded its 75th anniversary in 2021-22. His strategic goals include upholding the Alleys artistic excellence, keeping longtime Alley Theatre devotees eager to return each season, and creating productions and cultivating new audiences that are as diverse and vibrant as the city of Houston.
Rob Melrose, Managing Director Dean Gladden and the Alleys leadership team are committed to promoting Equity, Diversity, and Inclusion (EDI) in all aspects of the Theatres programming and operations. We are conscious about fostering an environment where everyone is encouraged to bring their authentic selves. We embrace differences and strive to be inclusive of all backgrounds, experiences and perspectives.

JOB STATEMENT

The Chief Marketing Officer is one of several senior administrative staff positions at The Alley, including Development, Education and Community Engagement, Finance, Human Resources and Culture, and Information Technology. Each of these positions report to the Managing Director, although the CMO also works closely with the Artistic Director in messaging and visual images. This is a high-performing team, deeply committed to Excellence, Integrity, Kindness and Respect, Inclusion, and Innovation. The successful candidate for this position will have a strong, proven track record in audience development and will be a keen strategist. An understanding of data management, evaluation, and analysis is essential. Serious candidates will also have a track record of building and supporting a strong team and a keen understanding of all of the financial aspects of audience development, including budget planning and management.

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JOB DUTIES*

1. Strategic planning and execution of all subscription and single ticket campaigns.
2. Build, nurture, and support the marketing, communications, Guest Services and Front of House teams.
3. Ensure accurate data capture and analysis for sales efforts.
4. Oversee branding and communications.
5. Manage efforts with outside consultants on efforts including patron loyalty, marketing research, pricing strategies, and telemarketing, etc.
6. Develop and monitor earned revenue income budgets as well as expense budgets for all marketing and communications.
7. Create effective social media programs that support the artistic value of each play as well as drive engagement.
8. Ensure the marketing and communications team supports other administrative teams, including development, education and community engagement.
9. Oversee the production of all communication materials used in traditional and online advertising, for public and press relations, as well as manage email and online content related to ticket sales. Directly manage the graphic design team and collaborate with video production and others in the artistic department.

SUPERVISORY RESPONSIBILITIES:

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Updates job descriptions, hiring and training new team members

• Motivating and coaching employees to improve performance, provide feedback and training opportunities.
• Organizes and oversees the schedules and work of departmental staff.
• Conducts or assists with performance evaluations that are timely and constructive.
• Ensuring staff members follow company policies and procedures.

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QUALIFICATIONS:*
Ideally, the successful candidate for this role will possess most of these skills and experiences:
1. Extremely strong strategic planning and organizational skills evidenced by a proven track record of developing and implementing effective marketing strategies in organizations of significant size and scope.
2. Minimum ten years of marketing/audience development experience, ideally in a nonprofit performing arts environment.
3. A strong knowledge of and commitment to subscription audience development.
4. Demonstrated ability to create, execute and measure successful strategic initiatives.
5. A keen understanding of marketing principles, analytics, demand-based pricing, market segmentation, target marketing strategies, tactical execution, brand equity development and planning.
6. Experience with quantitative analysis and research.
7. Knowledge of social media platforms and strategies.
8. Exceptional writing and editing skills as well as experience directing graphic design and video production.
9. Excellent communication and negotiation skills
10. Knowledge of ticketing systems, ideally Tessitura (although not a prerequisite).
11. Public speaking experience, such as presenting to a board, on-air interviews, formal teaching experience.
12. Public relations experience, including press relations, speech writing, and overseeing promotional events.
13. Experience supervising large teams as well as managing volunteers.
14. Ability to work in a fast-paced, energized and quickly changing environment.
15. Understanding of historical and institutional racism in the American theatre, or a commitment to learning, and to be a part of Alley Theatres efforts to be an anti-racist organization

The following personal attributes are also important to The Alley:
1. A personal style that is positive, enthusiastic, transparent and confident.
2. Someone who is organized and detail-oriented.
3. Curiosity.
4. A love of performing arts, particularly theatre.
5. Delight in helping others achieve their best work.

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PHYSICAL REQUIREMENTS/WORKING CONDITIONS:*

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Prolonged periods of sitting at a desk and working on a computer.

• Ability to lift and move 25 lbs.
• Must be comfortable working in a fast paced environment where directions and priorities can change rapidly.
• Typical hours are during the day, but the position requires the flexibility to be available for weekend, holidays and evening work hours as needed.

BENEFITS & PERKS

• Medical, dental and vision insurance
• Paid vacation, floating holiday and sick time
• 401(k) with matching, FSA, HRA (Alley paid deductible)
• Free and discounted tickets to Alley Theatre performances
• Free parking
• Discounted gym membership
• Employee wellness program & EAP
• Houston, TX is one of the most affordable cities in the nation with no state or city income tax.

https://mcaonline.com/searches/marketing-alley-theatre
Alley Theatre is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at HRdept@alleytheatre.org.

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The Alley Theatre is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, marital or familial status, sexual orientation, gender identity, veteran status or any other basis prohibited by local, state, or federal law. We encourage people of all backgrounds to apply, including people of color, women, LGBTQ+ individuals, and people with disabilities, veterans, and others who demonstrate the ability to help us achieve our vision of a diverse and inclusive community. Successful candidates will commit to an equitable and inclusive workplace, including but not limited to: racial equity, accessibility for individuals with disabilities, use of gender inclusive language, and cultural sensitivity. Read more at _Alley Theatre Official Website - Equity Diversity Inclusion

Location: 615 Texas Avenue, Houston, TX 77002

Job Type: Full-time

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