Job description

MY Project USA seeks professionals from diverse backgrounds, with a particular interest in those whose experiences match those of the people we serve in Columbus, Ohio, and surrounding communities.

The Communications Specialist for MY Project USA will help create and execute a vision-aligned strategy that story tells MYPUSA’s activities in the Central Ohio region. In particular, the CS demonstrates a strong understanding of the complex realities and experiences of refugee/New American communities as well as underserved communities of color. A major component of the CS’s job will be to ensure a constant flow of news and updates from the organization to maximize MYPUSA’s exposure to various stakeholders, including members of the community, politicians as well as current and future donors.

PRIMARY RESPONSIBILITIES

• Align with and promote My Project USA's brand and reputation.
• Determine digital marketing strategies and direct public relations campaigns.
• Develop branding initiatives, internal communications, and external media relations.
• Develop delivery and packaging plans for corporate messages.
• Ensure the public views the organization favorably and all communication is aligned with the mission.
• Producing & publishing weekly newsletters and 2-3 daily social media posts.
• Keeping the website content updated and aligned with the organization’s mission.
• Recruiting volunteers for various programs throughout the organization.
• Producing flyers, brochures, signs, and other promotional material for various programs as needed.
• Working with all departments to collect weekly reports and publishing them on various social media.

COMMUNICATIONS

• Create effective content and messaging, assess the efficacy of organization’s communications campaign, and take steps to strengthen it.
• Create, edit, and, oversee the production of content including social media and blog posts, pages, and campaigns.
• Create, publish, and distribute newsletters
• Develop communication strategies for the delivery of corporate culture and business strategy.
• Develop internal publications such as newsletters, releases, email announcements, planned publications, online, intranet, video, special projects, and assignments.
• Manage information delivery for marketing and fundraising My Project USA.
• Assist and oversee the creation of collateral for fundraisers, marketing, nominations, and awards campaigns, etc.

DIGITAL ASSETS

• Create and maintain an editorial calendar to create and update digital content such as blog posts and pages.
• Create, optimize, and maintain images, infographics, videos, and other collateral for digital marketing.
• Creating flyers & brochures

MARKETING

• Craft headlines and metadata to maximize traffic and click-through ratios.
• Create and launch press releases and marketing campaigns.
• Create automated email campaigns for lead funnels, nurturing campaigns, reviews, surveys, etc, as needed.
• Create rich and creative content that is optimized for search engines.

MENTORING AND TRAINING

• Mentor, assist, and train staff as needed on areas of expertise including systems and digital marketing tools.
• Produce training materials and conduct training sessions for social media management, websites, and other systems as needed.

PRIOR EXPERIENCE & COMPETENCE

• Experienced in creating civic engagement and fundraising campaigns for nonprofits using various forms of platforms and tools.
• Savvy with various technological platforms and able to learn and adapt to new software.
• Ability to utilize social media and other communication platforms as resources for program promotion and recruitment.
• Experienced in using various social media platforms.
• Comfortable working in a fast-paced environment with shifting priorities and tight deadlines.
• Experienced in producing website content.
• Experienced in gathering data and reports.
• The employee must be able to effectively work with and be respectful and sensitive to persons from various cultures, socioeconomic, ethnic, religious, and racial backgrounds.

PERSONAL SKILLS

• Must possess strong, high-quality organizational skills
• Excellent communication skills, both oral and written, detailed orientated
• Ability to gather data, compile information and prepare reports, analyze data
• Consistent passion & drive for leadership and youth engagement

EDUCATION

A Bachelor’s degree is required.

WORK DEMANDS

• This position is 35-45 hours a week.
• Possible 1-2 days a week remote work, if coordinated with other staff and flexible hours when appropriate.

JOB TYPE

• Full-time Employee with benefits

MYPUSA is an Equal Opportunity Employer, a drug-free workplace, and complies with ADA regulations as applicable

Job Type: Full-time

Pay: $45,000.00 - $50,000.00 per year

Benefits:

• 401(k)
• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday
• Weekend availability

Ability to commute/relocate:

• Columbus, OH 43204: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Writing skills: 1 year (Preferred)

Work Location: One location

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