Job description

Are you a social butterfly ready to put your sales & marketing talents to work?

The Complex Marketing Manager is a leader who must be fluent in problem solving, process creation and internal sales. This person must demonstrate strong self-management and self-leadership skills, anticipating the needs of stakeholders, proactively addressing gaps and shortfalls in budgets, and continually evolving marketing practices to remain relevant, driving desired results.

Reporting directly to the General Manager, the individual in this role will be responsible for nurturing close relationships with other departments, both at the corporate level and at their portfolio of hotels, to ensure marketing strategy support needs and goals of all revenue producing areas are met. This role focuses on showcasing property and venue programming, activation and promotions to hotel guests, local patrons, and destination visitors.

Where will you thrive every day?

The Lorien Hotel & Spa

Hotel Madera

What you will be doing every day?

• Creates and executes annual marketing plan to budget, in consultation with hotel, restaurant, spa and other venue leaders as well as Davidson above property marketing leaders.

• Aggregates and analyzes reports from agencies and combines with internal metrics and insights to formally report out on results and adjust forward marketing plan.

• Identifies and facilitates key product and content creation partnerships.

• Prepares monthly report or repurposes agency report after digesting data, to include return on ad spend, top referrers, top campaigns, top AdWords, most visited pages, site traffic analysis and a recap of go-forward strategy and budget allocation.

• Manages media relations agency, ensuring the agency is fully equipped with programming needed for effective pitching and media management.

• Manage social media marketing budget.

• Manages hotel and restaurant website content.

• Partners with hotel department heads on coordination of marketing of events and PR activations.

• Create trackable offers for print campaigns whenever possible and report on effectiveness.

• Strong working knowledge of Instagram, Facebook, Twitter and LinkedIn.

What you will need to be successful in this role:

• 3+ years of experience in marketing and campaign strategy

• Bachelor’s degree or equivalent combination of education, professional certification(s), and related work experience is preferred

• Excellent verbal and written communication skills, applied to audiences at all levels

• Strong project management experience

• Experience working within hospitality related operations or similar service industry roles is helpful

• Demonstrated ability to produce creative graphic design

• Photography and videography skills are preferred

• Social media experience is definitely on the list of your valued skills

• Ability to work independently with minimal direct supervision

About Us

Davidson Hospitality Group is an award-winning, full-service hospitality management company overseeing hotels, restaurants, dining and entertainment venues across the US. A trusted partner and preferred operator for Hilton, Hyatt, Kimpton, Marriott, and Margaritaville, Davidson offers a unique entrepreneurial management style and owners’ mentality that provides the individualized personal service of a small company, enhanced by the breadth and depth of skill and experience of a larger company. In keeping with the company’s heritage of delivering value, Davidson is comprised of four highly specialized operating verticals: Davidson Hotels, Pivot, Davidson Resorts and Davidson Restaurant Group.

In keeping with the company’s heritage of delivering value to its owners and team members, Davidson offers a rich benefit program with a variety of benefits designed to enrich the lives and well-being of our team members and their families.

Three Tiers of Medical Coverage

Vision Insurance

Dental Insurance

401K Match

24/7 Teledoc service

Hotel Discounts

Tuition Reimbursement

Paid Time Off (vacation, sick, bereavement, and Holidays).

Team Member Service Awards

Maternity Program

Cancer Program

And More!!!

Working at Davidson is like nowhere else. It’s less of a job, more of a calling. It’s part career, part revolution. Because whatever you do here, you play a part in helping redefine the way quality hospitality is delivered to our guests, our clients, our partners, and each other.

EOE AA- Minorities/Females/Vet/Disability/Gender Identity/Sexual Orientation

Davidson Hospitality is a drug free workplace. Pre-employment drug test and background check required. We participate in E-Verify.

Job Type: Full-time

Pay: $75,427.87 - $85,017.82 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Referral program
• Retirement plan
• Tuition reimbursement
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday
• Weekend availability

Ability to commute/relocate:

• Alexandria, VA 22314: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 1 year (Preferred)

Work Location: Hybrid remote in Alexandria, VA 22314

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