In the spirit of “Making Dreams Come True,” a Copywriter creates engaging written content for a variety of marketing channels that will inspire and illuminate The Villages’ lifestyle; Florida’s Friendliest Hometown. They use their creative expertise to work closely with Creative Director(s), Art Director(s), Graphic Designer(s) and Marketing Manager(s) to ensure error-free, content that is in alignment with brand standards and client requests. A Copywriter’s organizational skills and attention to detail allows them to balance many projects at once and seamlessly contribute to multiple aspects of the desired marketing mix. This position is a vital part of the Marketing Team.

Responsibilities:

• Create ‘Villages’ copy consistent with The Villages brand, culture and values
• Write clear, compelling copy in alignment with a distinct brand voice
• Interpret marketing briefs and creative direction that adapts insights and collaboration into persuasive copy concepts
• Generate contextual copy for all marketing channels including print (brochures, advertising), digital (social, video, web) and scripts
• Ensure brand voice consistency across all marketing communications and stay within brand guidelines
• Research information to provide insightful content; asking great questions to meet project scope and objectives
• Edit and proof to ensure high editorial standards are met and exceeded across all content outputs (ex: grammar, punctuation, etc)
• Manage multiple projects with short deadlines simultaneously
• Participate in continuing education to include attending workshops, reading publications, researching & learning new concepts to stay current and up-to-date in the industry regarding job related software, tools, trends and methodologies
• Attend special team meetings, educational sessions and assist leadership in ongoing training of team members as asked
• Utilize office computer and office equipment (copier, fax, etc.) along with a host of other software applications, including the Microsoft Office Suite and related marketing technology and copywriting tools
• Assist Marketing Team in their overall initiatives as requested
• Other duties as assigned - specific to particular role focus or department or team needs

Educational/Experience Requirements:

• Minimum Requirements: Bachelor’s degree in Journalism, English, Communications, or related fields and five (5) years dedicated copywriting experience within marketing or agency; or (10) years total in copywriting role or equivalent combination of education and experience.
• This position requires a strong working knowledge of Microsoft Office Suite.
• Superb English language skills required to include spelling, punctuation and grammar, etc.
• Must demonstrate excellent creative writing skills and be able to provide a strong portfolio of past work to include experience in all channels (ex: print, digital, scripts).
• Must be able to write under tight deadlines in a fast-paced environment.
• SEO writing experience a plus.
• Past writing experience for a 55+ retirement community a plus.

  
  Benefits for Full-Time Eligible positions:
  Medical, Dental, and Vision Insurance | Basic Life & AD&D | Voluntary Life Insurance | HSA/FSA & 401k | PTO & Paid Holiday | The Villages® Charter School eligibility | and much more!