Job Overview:

Do you have 3-5 years of dedicated email and SMS strategy, analytics, and optimization? Do you have people management experience? We're looking for you to join our team in a hybrid capacity with just 12 days/month in the office. This is an excellent opportunity to create an impact on email/SMS channel strategy and execution!

As the CRM Senior Manager, you will be a key member of Blink’s CRM team owning planning and developing our overall CRM acquisition strategy. Reporting directly to the director of CRM, you must be a self-starter, driven, and insanely detail-oriented.

Responsibilities:

Strategy

• Develop a holistic CRM strategy based on learnings and insights to drive business goals
• Manage and expand the overall CRM acquisition strategy
• Identify CRM opportunities that align to and support brand priorities
• Present strategies, reporting, and learnings to cross functional teams and leadership
• Develop member and lead journeys and ad hoc campaign segment lists based on behaviors including geo targeting, sales lifecycle, email engagement, website interactions and user preferences
• Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email
• Suggest continuous improvement across segmentation, testing, and creativity to meet business goals

Planning

• Organize and manage vendor and agency relationships, including driving agendas and ensuring successful outcomes
• Run weekly marketing and cross-functional meetings, ensuring all parties are aligned
• Oversee creation of monthly email and SMS briefs to Creative, incorporating overall brand messaging, key promotions and timing
• Maintain and develop data points for accurate and advanced segmenting, reporting, and dynamic content
• Oversee new partner and agency integrations

Execution

• Manage CRM Coordinator and oversee calendar of communication by segment
• Ensure proper set-up and organization of CRM templates, segments, and campaigns for effective execution
• Manage ad hoc email execution including campaign building with appropriate segments, content and parameters and scheduling
• Identify test segmenting and opportunities
• Set-up triggered journeys and monitor to ensure proper execution

Reporting/Analysis

• Ensure all reporting tools are set up to capture the right metrics accurately and adjust as needed
• Analyze and evaluate results and realign content as needed
• Compose and maintain competitive decks and analysis

Qualifications:

• 3 -5 years of CRM Marketing experience
• BA/BS or equivalent working experience
• Past experience with email marketing, lead nurturing, marketing automation, and/or web analytics
• Proficient using marketing automation technology and tools, including email and SMS
• Knowledge of latest digital marketing trends
• Sense of ownership and pride in your performance and its impact on the company's success
• Critical thinking and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal and communication skills
• Program proficiencies - Excel, Adobe Analytics, Omniture, and marketing automation platform (Listrak preferred)

Compensation and Benefits:

• Competitive Base Salary
• Complimentary Blink membership
• Comprehensive benefits package

Company Overview:

Founded in 2011 by executives at Equinox, Blink Fitness is a premium quality, value-based fitness brand with more than 100 locations open or in development throughout New York, New Jersey, Pennsylvania and California. Blink puts Mood Above Muscle™, which celebrates the positive feeling you get from exercise, not just the physical benefits.

Blink is an exciting and dynamic business that is still in the start-up mode. We are a passionate team with a great entrepreneurial spirit and a willingness to roll up our sleeves to get the work done.

While Blink has grown rapidly and has already achieved significant profitability, the business is just getting warmed-up. Its leadership has a very lofty vision and expects explosive growth over the coming years. At a minimum, the business expects to have more than 300 locations over the next five years through a combination of corporate and franchise development.

For more information visit Blink’s consumer website - blinkfitness.com.