Job description
Foot Locker is seeking a Data Analyst to join our Global Data function within its Customer organization. This position will support the customer team as well as broader data functions within Foot Locker to do the following:
- Drive marketing/testing strategy through analytics and actionable recommendations.
- Perform analysis on Customer demographics, behaviors, and other Customer KPIs.
- Improve quality of existing data products and sources to increase usage of data in day-to-day business operations.
- Facilitate improvements/additions to digital data through new tagging requirements.
Responsibilities:
- Perform analyses in Adobe Analytics covering numerous dimensions (marketing channels, geos, device types, new vs. repeat, etc.) to measure site health, new on-site features, etc.
- Leverage clickstream data in both website-specific analytics and as a complement to customer/marketing analyses to attain a full view of the Foot Locker Inc. customer.
- Design, Measure and Report on A/B/n tests for Website optimization and Email campaigns.
- Write requirements for new data products including marketing feeds, dashboards and new data sources.
- Provide recommendations to technical teams on data product quality and data integrity issues while supporting troubleshooting efforts.
- Deliver insights to Senior Leadership around overall business performance and measure Customer KPI’s through a variety of lenses.
- Perform analyses to understand current customer acquisition and retention trends, as well as factors influencing customer behavior.
- Other Duties as assigned
- Experience writing advanced SQL Queries required
- Bachelors Degree in Business, Marketing, Computer Science, Analytics or equivalent preferred
- Basic knowledge of statistics/statistical methods.
- Familiarity/experience with Adobe or Google Analytics highly preferred
- Familiarity/experience with digital marketing concepts including SEO, SEM, Email, Display advertising, and other direct response media.
- Able to communicate clearly and effectively with both technical and business teams.
- 1 year minimum of hands-on experience in at least one analytics-oriented programming language such as Python, Scala or R.
- 1 year of experience with a Dashboarding solution such as Power BI or Tableau (Nice to Have).
- Strong Microsoft Excel Skills.
- A self-motivated team player.
The annual base salary range is $69000 - $75000 / year. This range represents the anticipated low and high end of the salary for this position. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below.
Foot Locker Benefits:
- Employee Discount
- Paid Time Off
- Medical | Dental | Vision Coverage
- 401(k) | Roth 401(k)
- Stock Purchase Plan
- Life Insurance
- Flexible Spending Account
- Opportunities for Advancement
- Tuition Reimbursement for Qualified Courses
- Strong Company Culture
- Employee Resource Groups
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