Job description

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Mountain View (CA), Seattle, Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul and Tokyo.

We're the TikTok Monetization Products data science team, who enables and champions data driven decision making. Our Vision is to become the world class data science team, where data is used rigorously to drive all decision making. Our Mission is to drive monetization and sustainable revenue growth for TikTok through data science.

Ads Targeting, Auction and Delivery are the key parts of TikTok online advertising platform - an automatic system that optimizes which ads to display to users and determines how much advertisers should pay for them. The successful candidate will gain an understanding of the data science techniques to power TikTok monetization and drive meaningful improvements in ads targeting and ranking models.

Responsibilities

• Inform, influence, support, and execute our product decisions through data.
• Research applied data science questions in our ads system to improve prediction accuracy, develop data-driven go-to-mark strategies, and drive advertiser value.
• Work closely with engineering and product teams to develop hypotheses, run experiments and prototype new product ideas.
• Collaborate with data engineering teams to build/maintain reports, dashboards, and metrics to monitor the performance of our products, provide insights and identify new opportunities.
• Apply technical expertise with quantitative analysis, experimentation, data mining, and the presentation of data to develop an understanding of the ads targeting/auction/delivery system, analyze current performance and identify opportunities to improve the system.
• 5+ years of experience working in an analytics organization, ideally in Tech industry leading companies, especially in the advertising area
• Ads or Advertiser or Agency experience
• Advanced degree (PhD, MS or BS) in Statistics, Mathematics, Economics, Computer Science or other quantitative fields
• Sustained track record of driving business value and improving product with data insights, especially in advertising, growth, marketing or relevant domains.
• Experience with ML and statistical knowledge, fluency in Python, SQL, Scala or other programming languages.
• Be intellectually curious, a great communicator, data-driven, a fast learner and able to move fast while keeping focused on high impact projects

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals shouldn't be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations during our recruitment process. If you need assistance or an accommodation, please reach out to us at USRC@tiktok.com.

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