Job description

** No visa sponsorships supported

JOB DESCRIPTION

Do you have experience in developing, executing, measuring and optimizing email marketing and digital campaigns? Are you well versed in conversion rate optimization, content syndication and SEM? Can you be a strong collaborator while working in a cross functional team?

Join Us.

We’re Global Company and we help some of the world’s best known brands become more human in today’s virtual world. We do that by creating extraordinary customer experiences for real people looking for real answers. We’re continuing to grow and are now seeking a Demand Generation Manager/Sr. Manager to join our marketing team.

In this work-from-home role, you will create, plan and execute integrated omni-channel marketing campaigns to drive awareness and acquisition in net new accounts with the goal of rapidly building leads, pipeline and revenue. The position is both strategic and execution-focused, requiring the skills necessary to build the long-term vision for multi-touch customer journeys as well as the day-to-day operations of running multiple campaigns with a keen eye towards performance KPIs.

MUST HAVES :

• You’re a fit for this role if you are passionate about accelerating revenue, comfortable rolling up your sleeves, and have a strong bias to data-driven action. In addition, you should also possess:
• Five+ years’ experience in B2B demand generation, account-based marketing, or campaign management
• Expertise in the development of creative campaigns and execution of email marketing, conversion rate optimization, social advertising, content syndication, SEM, paid digital, webinars, direct mail, etc
• Demonstrated experience planning, executing, and measuring effective lead nurture programs.
• Experience with a digital marketing toolset, including Marketo, Salesforce and ABM platforms such as 6Sense, Demandbase or Terminus

Nice-To-Haves ;

• An analytical and data-driven mindset – comfortable using analytics to measure every aspect of the conversion funnel, identify opportunities, and report out on performance
• Command of marketing strategy fundamentals including buyer personas, buying journey, competitive positioning, funnel stages, buying groups, 1:1, 1:few and 1:many ABM, etc.

Job Type: Full-time

Schedule:

• 8 hour shift

Application Question(s):

• ARE YOU A FIT FOR THIS ROLE IF YOU ARE PASSIONATE ABOUT ACCELERATING REVENUE, COMFORTABLE ROLLING UP YOUR SLEEVES, AND HAVE A STRONG BIAS TO DATA-DRIVEN ACTION. IN ADDITION, YOU SHOULD ALSO POSSESS ? PLEASE COMMENT
• DO YOU HAVE FIVE+ YEARS’ EXPERIENCE IN B2B DEMAND GENERATION, ACCOUNT-BASED MARKETING, OR CAMPAIGN MANAGEMENT ? PLEASE COMMENT
• DO YOU HAVE EXPERTISE IN THE DEVELOPMENT OF CREATIVE CAMPAIGNS AND EXECUTION OF EMAIL MARKETING, CONVERSION RATE OPTIMIZATION, SOCIAL ADVERTISING, CONTENT SYNDICATION, SEM, PAID DIGITAL, WEBINARS, DIRECT MAIL, ETC ? PLEASE COMMENT
• DO YOU HAVE DEMONSTRATED EXPERIENCE PLANNING, EXECUTING, AND MEASURING EFFECTIVE LEAD NURTURE PROGRAMS. ? PLEASE COMMENT
• DO YOU HAVE EXPERIENCE WITH A DIGITAL MARKETING TOOLSET, INCLUDING MARKETO, SALESFORCE AND ABM PLATFORMS SUCH AS 6SENSE, DEMANDBASE OR TERMINUS ? PLEASE COMMENT
• PLEASE SHARE YOUR E-MAIL ADDRESS AND YOUR ZIP CODE
• ADDITIONAL INFORMATION YOU WOULD LIKE THE EMPLOYER TO KNOW ?

Work Location: Remote

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