Digital Advertising Specialist

We are looking for a Digital Advertising Specialist to implement, track, and optimize digital advertising campaigns for our network of small business owners. As an internal agency we approach digital advertising in unique ways, giving you an opportunity to experience every side of advertising across multiple channels. You should have a strong grasp of current marketing tools and strategies and be able to build and optimize integrated digital campaigns. In this role you will work with the marketing team and supporting teams (such as programmers and analysts), to launch efficient campaigns on time and on budget.

What you'll do:

• Work within the marketing innovation team to brainstorm, implement, and manage digital advertising campaigns
• Receive client requests and questions and continuously refine campaigns to ensure ad performance
• Regularly interact with clients to provide updates on performance and work performed
• Educate clients and suggest new campaign strategies based on any uncovered information
• Collaborate with peers to form best practices and develop new solutions in an ever-changing digital landscape
• Manage accounts daily to monitor ad performance across multiple channels
• Providing a comprehensive monthly report to client portfolio
• Be responsible for effectively managing a portfolio of 40-60 clients

What you bring:

Education or Equivalent Experience:

• Bachelor’s degree in marketing, advertising or related field recommended but not required
• A minimum of one year of relevant experience and/or training, or equivalent combination of education and experience is required
• Experience working with Google Ads required

Skills/Knowledge/Abilities (SKA) Required:

• High level of commitment to the ServiceMaster Brands Core Values and Mission Statement
• Hunger for new challenges and a desire to never stop learning
• Advanced knowledge of campaign optimization and best practices
• Familiarity with pay-per-click, display, and video advertising
• Possess strong written and oral communication skills
• Detail oriented; demonstrates accuracy and thoroughness and monitors own work to ensure quality
• Ability to manage several simultaneous projects and resources without losing focus
• Intermediate to advanced level experience with Microsoft Office and report generation
• Talking to others to convey information effectively
• Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate and not interrupting at inappropriate times
• Adjusting actions in relation to others’ reactions
• Persuading others to change their minds or behavior
• Actively looking for ways to help people
• Being aware of others’ reactions and understanding why they react as they do
• Managing one’s own time

About ServiceMaster Brands

ServiceMaster Brands ® is a leading provider of residential and commercial cleaning and restoration services. Founded in 1929, the company is home to over 2,100 franchisees across 2,600+ locations serving over 1,000,000 homes and businesses in 2021. ServiceMaster was founded with a deep commitment to integrity and customer service and does business under seven brands today across 50 states and ten countries that generate more than $3.5B in system-wide sales: ServiceMaster Restore ®, ServiceMaster Clean ®, Merry Maids ®, TWO MEN AND A TRUCK ®, Aftermath Services ®, AmeriSpec ®, and Furniture Medic ®. While each brand maintains a distinct identity, we share a commitment to our mission to make everyday heroes more heroic.

While each brand maintains a distinct identity, we share a commitment to our mission to make everyday heroes more heroic. From our franchisee experience to career development to our community, our values – We Serve, We Care, We Deliver, We Do - guide us.

Working as part of our team means bringing your best ideas to work every day and seeing the impact of your contributions. Stars in our company at all levels are builders—they love to create, lead and see their plan come to life. Our best people understand that while great ideas are important, they require incredible focus and teamwork to execute. Life inside our company is the opportunity to do the best work of your career with a high energy.

ServiceMaster Brands is headquartered in Atlanta, Georgia.

Roark Capital Group acquired ServiceMaster Brands in October 2020. Roark focuses on investing in the consumer and business services sectors, with a specialization in multi-location and franchised businesses. Since inception, affiliates of Roark have invested in 100 multi-location, franchised brands, which collectively generate $62 billion in annual system revenues from 66,000 locations in 50 states and 89 countries. Please visit www.roarkcapital.com to learn more.