ABOUT THE WALTERS ART MUSEUM

The Walters Art Museum is among America’s most distinctive museums, forging connections between people and art from cultures around the world and spanning seven millennia. Located in Baltimore’s Mount Vernon neighborhood, the Walters is free for all. The museum’s campus includes five historic buildings and 36,000 art objects. The Walters Art Museum has a COVID-19 Vaccination Policy that requires all employees to be fully vaccinated per the CDC’s definition of full vaccination.

Today, the Walters serves Baltimore and Maryland by embracing its role as educator and storyteller, using the collection as a vehicle of knowledge and cultural expression to support learning, dialogue, and community engagement. The museum is committed to public education, offering essential programs that help people to connect art to their lives. The Walters Visitor Promise aligns staff and volunteers across the museum to preserve and share the works in our care for future generations, partner with communities, and create welcoming, accessible experiences for visitors. The museum offers challenging and creative work opportunities by promoting collaboration, teamwork, and a culture that celebrates the diversity and inclusion of all. In December 2020, the museum finalized a set of multiyear diversity, equity, accessibility, and inclusion (DEAI) goals in alignment with the museum’s Strategic Plan and grounded in the following commitments: expand the histories the museum examines and shares; partner with our communities; and center equity, inclusion, and accountability in our culture and decision-making.

OVERVIEW OF ROLE

The Walters Art Museum seeks a creative and innovative digital marketing professional to fill the position of Digital Marketing Associate in the Marketing & Communications Department. We are looking for someone with fresh ideas and great instincts, who works quickly and has the ability to create compelling content in a range of formats across multiple platforms.

The position reports to the Communications Manager and works with colleagues in a collaborative, goal-oriented team, as well as interdepartmentally to create and produce high-quality, unique, experiential stories that engage audiences, build support, and increase awareness of the Walters. This role serves as the primary creator of digital communications, including, among others, interactive social media posts and the monthly e-newsletter.

DUTIES AND RESPONSIBILITIES

• Tell compelling stories about the Walters on social media platforms, through text, photo, and video. Cultivate a consistent, engaging, and approachable voice.

• Recommend strategies for all social media platforms and other digital marketing tools to amplify the work of the museum, including exhibition, programming, fundraising, and other museum initiatives.

• Collaborate with our team to seamlessly integrate social media and newsletter marketing into the Walters Art Museum’s strategic vision and mission.

• Grow and manage an online community of art lovers across the Walters’ social media platforms (Facebook, Twitter, Instagram, YouTube, etc.), increasing the organization’s reach and strategically engaging our audiences.

• Create a consistent identity across social media platforms, in alignment with the Strategic Plan and brand identity.

• Work both individually and alongside the in-house videographer to concept and film short-form video content for Facebook and Instagram Reels that engages social media audiences.

• Collaborate with the Accessibility Advocate to design a social media strategy that incorporates social media accessibility best practices.

• Mobilize our supporters by producing email marketing materials that inspire interaction and boost attendance.

• Monitor the news cycle and use digital media tools to amplify stories that are key to the Walters’ strategic priorities.

• Monitor online conversations and respond in a timely and appropriate manner.

• Draft original content and adapt existing content from various sources to engage a variety of audiences.

• Stay up-to-date with digital trends and engage where appropriate.

• Track social media and newsletter marketing metrics via museum-wide Metrics Team; analyze metrics to refine communications strategies.

• Generate reports to inform internal stakeholders about overall digital engagement as well as specific campaigns.

• Perform other duties as assigned, including some web support.

JOB QUALIFICATIONS

• Bachelor’s degree in communications, journalism, marketing, or a related field

• A minimum of 3 years of digital marketing experience, on a full-time or freelance basis

• Demonstrated ability building and maintaining social media communities on Facebook, Twitter, Instagram, and YouTube

• Outstanding written and visual storytelling skills

• Experience/knowledge in video storytelling

• Excellent listening and verbal communication skills

• Strong interpersonal skills, with ability to be diplomatic, maintain confidentiality, and balance trade-offs among multiple interests

• Demonstrated ability to prioritize and work under tight deadlines, manage multiple projects at once, and respond to changing and new projects and priorities with grace and confidence

• Attention to detail

• Demonstrated ability to be flexible in a dynamic and fast-moving, agile organization

• Proficiency using Mailchimp, or other email marketing software, preferred

• Proficiency using graphic design and video editing related software including InDesign, Photoshop, and Final Cut Pro, preferred

Schedule: Monday to Friday, 9 a.m.– 5 p.m., attendance at some museum weeknight and weekend events is required.

Starting Annual Salary Range: $42,500–$52,500

HOW TO APPLY

Please submit a cover letter, resume, two writing samples, and two social media content samples (you can link to this material in your cover letter or resume).

The Walters Art Museum provides an excellent comprehensive benefits package that includes medical, dental, prescription, vision, subsidized transportation and parking, museum membership, short-term disability, FSA (flexible spending account), 457b retirement, and free professional financial management counseling.

All employees must be legally authorized to work in the United States. The Walters Art Museum does not sponsor applicants for work visas.