Job description

Do you want to change lives? Are you interested in helping international healthcare professionals achieve their American Dream? If so, join us at Avant!

Avant Healthcare Professionals is the premier recruiting and staffing specialist for internationally educated healthcare professionals and we have been named to the Inc. 5000 List of America's Fastest-Growing Private Companies for 7+ years. Our comprehensive program guides qualified registered nurses, physical and occupational therapists through each stage of the licensure and immigration process and makes it simple! Avant Healthcare Professionals has grown 40 percent annually since its inception in 2003, and with healthcare and social assistance employment projected to grow by 3.4 million, healthcare staffing is a thriving industry. While experiencing a period of tremendous growth, Avant offers tremendous opportunities for eager professionals looking for an opportunity to build their career.

Summary of Position Role/Responsibilities

The Digital Marketing Specialist collaborates with the Marketing team to drive strategic marketing plans and initiatives. This role is responsible for promoting the Avant program by delivering targeted marketing strategies to prospective clients and Healthcare Professionals (HCPs). The Digital Marketing Specialist will also research and assist in developing effective marketing tactics that result in successful lead generation and nurturing.

Essential Functions of The Job

• Drive the Marketing team’s strategic-creative plans and marketing strategy.
• Lead successful marketing tactics that help improve customer conversion rates and promote Avant Healthcare Professionals positively.
• Propose new approaches and improve upon existing tactics to generate and nurture leads by researching what behaviors and patterns make leads successful and more likely to become customers
• Coordinate efforts to implement and deliver lead generation programs within HubSpot that include, but are not limited to, emails, landing pages, blogs, nurture campaigns, and forms.
• Proactively seek and propose opportunities for further branding efforts by compiling informative social media reports, gathering customer references/testimony, and coordinating client communications to use in future campaigns
• Monitor social media accounts by keeping content up to date, managing responses from prospective clients or HCPs, and identifying/escalating potential concerns as they arise
• Assist other Marketing Specialists in planning, producing and coordinating campaign materials including, but not limited to, photo & video shoots, blog content, social media content such as YouTube, Facebook, Instagram, LinkedIn, etc.
• Collaborate with the other Marketing Specialists in planning and organizing new marketing campaigns proposed by the Avant Social Media committee
• Pitch media, build media lists, establish, and develop relationships with press
• Assist in maintaining the organization’s positive image by building media lists, pitching media, monitoring the daily media for Avant’s inclusion in news/trends, and escalating issues to the Director of Marketing as needed.

Education, Training, And Experience

• Bachelor’s Degree in Business, Marketing, Public Relations, Graphic Design, Journalism, Communications, or other similar area required
• Minimum of 1-2 years of experience in marketing, and/or related training required
• Experience in marketing automation administration, developing and implementing marketing campaigns
• Experience A/B testing of Marketing Strategies
• Experience in data analysis & reporting Excellent verbal, written and interpersonal communication skills
• Experience in conducting or coordinating marketing presentations to key stakeholders
• Proficient with Microsoft Office products, Adobe, and electronic database management

What Avant offers:

• Medical/Dental/Vision
• 15 Days PTO + 9 Paid Holidays + Separate Charitable PTO days
• 401K With Company Match
• Life & Disability Insurance
• Pet Insurance
• Fitness Center
• Hybrid schedule after completion of training period

Job Type: Full-time

Pay: From $1.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to commute/relocate:

• Maitland, FL: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 1 year (Preferred)

Work Location: One location

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