Job description

Digital Media Manager; Amazon PPC & Sponsored Ads

About Voyageur Group

Voyageur Group is a full-service E-Commerce and marketplace management agency that supports companies in the optimization of their merchandising, marketing, operations, and creative on Amazon.com; Walmart.com (marketplace) and Target.com.

We are a rapidly growing E-Commerce agency that specializes in helping brands achieve and exceed their E-commerce and Retail Advertising goals.

Voyageur Group has experience managing small brand launches, and 40,000 sku catalogs. We have more than 30 years of combined retail, e-commerce, and digital marketing experience across Amazon.com and fortune 50 mass retail. This combination of e-commerce and digital marketing across multiple retailers is what makes the Voyageur Group not only an amazing partner in your Amazon.com business but in driving a strategy that is additive to a brand’s entire distribution strategy.

Our core values of a company define us and everything we do: Accountability; Teamwork; Growth Mindset; Passion & Commitment; and Trust. Voyageur Group is the most proactive agency in commerce™.

About the Digital Media Manager Role

As the Digital Media Manager for PPC and Sponsored Ads you will be responsible for the launch, optimization, and results of your client’s media campaigns across Amazon Sponsored Ads, Walmart Connect Ads, and Target Product Ads.

This role will be responsible for Voyageur Group Clients’ success by managing their advertising campaigns in accordance with their goals, and budgets. The Digital Media Manager will work closely the Account Management and Merchandising teams to deliver great cross-functional support for our client.

We are seeking a passionate and proactive Media Manager who has experience in both Retail Marketplace PPC Sponsored Ads. The Media Manager understands how to achieve a brand’s goals across Amazon Advertising, Sponsored Ads, and other Marketplace media and how to communicate those results with internal Voyageur Group team members and our clients.

If diving deep into PPC to deliver excellence for a variety of brands across the 3 biggest ecommerce sites gets you excited then this role is for you!

Responsibilities include:

• Marketplace advertising is a critical component of our client’s success across Amazon, Walmart, and Target.com. The Digital Media Manager will play a critical role in our clients success by launching and managing their campaigns to optimize them for growth according to client’s goals
• Own, manage and grow the advertising relationship and performance of your clients at Voyageur Group
• Collaborate with the Director of Digital Media to develop Voyageur Group’s core skills and processes within Amazon PPC and Retail Sponsored Ads to build and drive its advertising capabilities for our company and clients.

Lead day to day management of client advertising campaigns including:

• Clearly defining program objectives, strategy, tactics and KPIs
• Create client advertising strategy as it relates to overall brand goals
• Partner with Voyageur Group cross-functional team to implement advertising strategy that is integrated with all Voyageur Group services
• Developing and delivering client communication; answering campaign questions; sharing insights
• Effectively manage client relationship and establish trust and credibility
• Effectively influence client stakeholders to evolve strategies and media approach to
• Custom analysis, reporting and insights that can scale across the channel
• Understand and optimize for the relationship between organic product listings and paid media campaigns
• Algorithmic bid platform and manual bidding strategy and optimization to support client’s goals
• Strategic partner management across key Marketplaces (Amazon, Walmart, Target +, etc.) and technology partners (Pacvue, Citrus ad, etc.)

Thought Leadership and capability building at Voyageur Group:

• Act as a subject matter expert for Amazon & Marketplaces by continually evolving Voyageur Group’s capabilities, and staying on top of emerging trends
• Actively identify new test and learn opportunities within marketplaces to build on expertise and unlock new capabilities

Requirements for the Role

• Required 2+ years of Amazon PPC / Sponsored Ads Experience
• 2+ years of experience directly responsible for Amazon and/or ecommerce marketplace advertising programs
• Preferred Pacvue software experience
• Proven track record of success driving strong positive results through Amazon and marketplace advertising campaigns
• Proficient in Microsoft Applications including Excel, PowerPoint, etc
• Great client relationship management skills must be able to present results, insights, and strategy to clients. Must be able to answer tough questions with poise and manage the relationship.

Excellent Skills in the following areas:

• Performance-based, direct-response Amazon and marketplace programs
• Management and execution with E-Commerce advertising technologies and tools (e.g. Amazon Advertising (AMS, DSP, AAP), Pacvue, Citrus Ad, and other technologies)
• External partner management (Amazon, Walmart, Target +, technology partners, etc.)

Voyageur Group Overall Expectations

• Adhere to and advance our core values: Accountability; Teamwork; Growth Mindset; Passion & Commitment, and Trust
• Strong communication skills, presence, and confidence a must
• Accountability and the ability to build trust is a must. Mistakes can happen, not being accountable to them cannot. Building trust is paramount for this role and for our company’s culture.
• Be adaptable to change and “wearing many hats”. Voyageur Group is a young company. As such, there are tons of great opportunities to learn, grow, and make an impact but there is also shifting priorities, goals, and needs. Voyageur Group team members must be prepared to be confident in this fast-paced environment and add value beyond the roles of this job function. You are expected to help create the company of the future while also being excellent in your role.
• Experience and success working from home as part of a virtual, remote culture. This includes the right space to be able to conduct the role and the ability to manage work + life in a fully remote position.
• Must be ok to travel to clients & company onsite as required.
• Must be authorized to work in the United States

Details

Scope: Full Time Employment

Compensation Range: $70,000 - $90,000 annual base salary plus up to 10% annual bonus

Location: Remote

Travel Expectations: Must be ok to travel to clients & company onsite meetings as required.

Benefits Include, but are not limited to:

• Retirement Plan with Company Match
• Company Sponsored Health and Dental insurance
• Voyageur Group’s Adventure Bonus where team members get $1,000 / year to buy outdoor gear and/or travel expenses to get outdoors
• 4+ weeks paid vacation time

Job Type: Full-time

Pay: $70,000.00 - $90,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off

Schedule:

• Monday to Friday
• Self-determined schedule

Supplemental pay types:

• Bonus pay
• Signing bonus

Education:

• Associate (Required)

Experience:

• Amazon Advertising: 1 year (Required)
• PPC Campaign Management: 1 year (Preferred)

Work Location: Remote

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