Digital Media & Marketing Manager-Jack Daniel's and Coca Cola
Full Time
Louisville, KY
Posted
Job description
CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:
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Meaningful Work From Day One:
Oversee USA & Canada Integrated Marketing Communications (IMC) strategy for the ready to drink (RTD) portfolio as part of the RTD Brand Team. This role guides Integrated Communications & Media strategy and is the lead for the execution of the IMC plan within the United States and Canada.
This role demands a high degree of collaboration with a variety of stakeholders including: USA & Canada and Global RTD Brand Teams, the US IMC Organization and the Global IMC Center of Excellence (CoE). Together, the team will set direction, communicate best practices and optimize the overall communications process and plans for RTDs in the USA & Canada.
What Will You Do In This Role?
Communications Excellence:
Is the point person on RTD communications in USA & Canada and leads day-to-day IMC execution in USA & Canada.
Leads relationship with USA & Canada media agency and other external communication agency partners.
Develops the strategy for RTD communications across paid media, social, online video, CRM, search, website, data and analytics, content and eCommerce.
Acts as a thought partner to RTD Portfolio teams on how to best support business goals through communications.
Thinks innovatively based on evidence and plans test and learn programs to continually evolve RTD communications.
Champion of brand positioning, marketing strategy, and brand tone of voice
Communications Excellence:
Is the point person on RTD communications in USA & Canada and leads day-to-day IMC execution in USA & Canada.
Leads relationship with USA & Canada media agency and other external communication agency partners.
Develops the strategy for RTD communications across paid media, social, online video, CRM, search, website, data and analytics, content and eCommerce.
Acts as a thought partner to RTD Portfolio teams on how to best support business goals through communications.
Thinks innovatively based on evidence and plans test and learn programs to continually evolve RTD communications.
Champion of brand positioning, marketing strategy, and brand tone of voice
Content Development and Optimization:
Enables, in partnership with the Global Brand Team and Global Creative Agency, the development of world class content via a globally-led, locally infused process.
Works closely with USA & Canada markets on content needs to understand what content can be produced globally to increase efficiency.
Oversees the USA & Canada RTD Owned Channel Strategy along with major platforms such as: Website, Social Channels and Consumer emails.
Ensures communications are aligned with digital and media compliance guidelines as well as inclusive and responsible marketing best practices.
Collaboration & Best Practices:
Shares learning & best practice on communications initiatives (media & content) within the USA & Canada IMC organization and across global markets. Encourages cross-market communication and sharing.
Reviews implementation of RTD communications strategy in key markets
Is the lead point of connection for the USA & Canada Brand team with the Integrated Marketing Communications CoE.
Collaborates with our partners, Pabst and Coca-Cola, to manage trademark consistency and communicate IMC plans across JDCC, EJ RTDs and Jack and Coke.
Planning, Measurement & Optimization:
Leads USA & Canada communication planning process and supports markets in development of communications plans to deliver on brand strategy.
Partners with CoE on campaign measurement, evaluation and optimization. as well as identifying new technologies and media platforms.
Partners with key stakeholders including markets and finance and analytics to understand media investment progress and share of voice/ share of market data.
What Exactly Are We Looking For?
Education: College/University (Bachelors or Equivalent);
Experience: Bachelor’s degree with at least 8 years’ experience working on the client and/ or agency side in media and marketing disciplines, including management of multi-country communication plans
Extensive consumer brand experience, ideally in consumer goods or luxury brands (not a B2B environment)
Strategic thinking across media, social, on-line video, CRM, search, web-site, data and analytics, content and e-commerce
Strong knowledge of media and “hands on” knowledge of planning and buying
Impactful strategic thinking and complex project management within a communications environment
Ability to travel at least 15-20% of the time, primarily within the U.S.
Education: College/University (Bachelors or Equivalent);
Experience: Bachelor’s degree with at least 8 years’ experience working on the client and/ or agency side in media and marketing disciplines, including management of multi-country communication plans
Extensive consumer brand experience, ideally in consumer goods or luxury brands (not a B2B environment)
Strategic thinking across media, social, on-line video, CRM, search, web-site, data and analytics, content and e-commerce
Strong knowledge of media and “hands on” knowledge of planning and buying
Impactful strategic thinking and complex project management within a communications environment
Ability to travel at least 15-20% of the time, primarily within the U.S.
What Makes You Unique:
Experience: Experience working across markets in communications for a multinational company.
Combination of client and advertising agency experience
Brand management, insights or another core marketing disciplines
Requisition Type:
Employee
Management Level:
Leader
Global Job Level:
L3
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