Director, Business Strategy and Analytics
Full Time
Saint Petersburg, FL 33705
Posted
Job description
The Tampa Bay Rays is seeking a Director, Strategy & Analytics that will support the strategies of the Ticketing, Marketing, Operations, Fan Experience, and Corporate Partnerships departments with a strong emphasis on ticket sales initiatives, process improvement, pricing, and CRM administration. The Business Strategy and Analytics department develops cross functional strategy for the club’s business operations, including stadium operations, sales, and marketing. Additionally, the group engages in project management for strategic initiatives and seeks to identify and develop new revenue opportunities for the Rays organization. These efforts are supported using descriptive, predictive and prescriptive analytics and data driven decision-making.
Responsibilities
Responsibilities
- Foster data-informed decision making across the organization by understanding and supporting business objectives for internal teams including Corporate Partnerships, Finance, Marketing and Ticketing.
- Develop and track key performance indicators that will contribute to the growth of the organization.
- Support ticket sales lead strategy, including execution of campaigns, data collection, segmentation, lead scoring, lead distribution and day to day management of CRM.
- Collaborate with Ticketing on pricing, inventory and reporting for all ticket products including season tickets, partial plans, single game tickets, group sales, and premium areas.
- Establish processes that promote the dissemination, usage and adoption of analytics and research insights across the organization.
- Analyze primary and secondary market sales transactions for use with dynamic pricing and inventory management.
- Assist with the creation and dissemination of ticket sales forecast.
- Collaborate cross functionally with Corporate Partnerships, Finance, Ticketing and Marketing to build and maintain reports and dashboards.
- Mange qualitative research projects focused on improving the customer experience and generating new sales leads.
- Search for patterns amongst data to identify trends, and opportunities for revenue generation, process improvements, and fan experience improvements.
- Collaborate with all departments to establish reliable and meaningful reporting standards.
- Procure, contract, and manage relationships with 3rd party vendors that assist with CDP management, CRM administration, ticket pricing and ticket sales forecasting.
- Identify and champion new analytics and research opportunities that improve the quality and effectiveness of reporting and insights throughout the organization.
- Hire, train, coach, and evaluate performance of direct reports and determine future personnel needs of the Strategy & Analytics team.
Qualifications
- Bachelor’s degree in Business Analytics, Computer Science, Engineering, Mathematics, Statistics, or related field.
- 5+ years of experience in sports and entertainment industry in a role focused on business strategy or analytics.
- Experience managing a team of analysts.
- Strong Microsoft Excel skills and experience analyzing and synthesizing large data sets.
- Experience with CRM platforms, specifically MS Dynamics and KORE.
- Experience with a BI/Visual Analytics Tools (Tableau, Looker, MicroStrategy, Microsoft BI).
- Experience with overseeing and maintaining database systems and data architecture is desirable.
- Must possess problem-solving capabilities to discover, address and resolve issues.
- Experience managing external vendors.
- Independent worker with close attention to detail.
- Must thrive in a highly collaborative work environment.
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