Your Role

The Blue Shield Promise Community and Local Government Engagement Team is responsible for developing and managing relationships with a wide range of external stakeholders including, local elected officials, county government agencies, community-based organizations, advocacy groups, and industry and trade associations. The Director of Community and Local Government Engagement will report to the Blue Shield Promise Senior Director of Community and Provider Engagement and have a dotted line to the Blue Shield Vice President of Government Affairs. In this role you will shape and manage the Medi-Cal community outreach plan, local government relations, and community investment strategy to address social drivers of health, support health equity initiatives, and drive membership growth and new business development. This position serves as a senior advisor to executives on community and local government affairs and is a highly visible public role.

Your Work

In this role, you will:

• Design and drive the external stakeholder engagement plan to expand and strengthen relationships with local elected officials, county government program administrators, community-based organizations, advocacy groups, and industry and trade associations to advance the strategic goals of the Medi-Cal line of business
• Monitor, anticipate, understand, and report out on local policy activities, proposed ordinances and regulations, community issues and priorities, and competitive market information to develop recommendations and shape our positions, responses, and business development opportunities
• Serve as a primary point of contact and liaison to interface with local government officials, county government program administrators, community leaders, advocacy groups, and industry and trade associations
• Work in close collaboration with Brand/Marketing, Communications, Government Affairs, and Strategic Partner Engagement to develop and implement effective outreach strategies to enhance Blue Shield Promise’s reputation and public awareness, and support membership growth and retention goals
• Anticipate and manage issues and threats to Blue Shield Promise's reputation, proactively prepare for potential issues, and respond quickly to unforeseen issues, in coordination with multiple departments and internal stakeholders. If necessary, quickly organize, manage, and lead cross functional teams
• In partnership with Brand/Marketing, develop and execute the annual Medi-Cal marketing plans
• Promote Blue Shield Promise initiatives to address health and social needs of the community and shape our community investment strategy to advance health equity and other strategic goals
• Co-design programs, interventions and pilots with other Blue Shield Promise leaders and community partners to advance health equity, quality, and member experience
• Oversee the LA Care Health Plan partnership to jointly operate Community Resource Centers throughout Los Angeles County and lead the expansion of Community Resource Centers in new markets
• Lead, mentor, coach, and develop a mid-sized team responsible for executing tactical marketing, community outreach and local government engagement plans
• Manage strategic advisers and local government relations consultants
• Serve on, and promote other health plan leaders’ participation on, key community boards and committees and secure speaking opportunities for Blue Shield Promise leaders to increase visibility and elevate the profile of the health plan
• Represent Blue Shield Promise at internal and external meetings, events, presentations and other such activities as requested or required