Job description
You will shape and implement the national strategy for Red Bull in music while collaborating to support Red Bull's media and commercial business, reporting directly to the VP, Culture Marketing. You will create and develop the strategy behind creative events and artist/opinion leader projects that provide consumption opportunities and increase the brand's presence in music. You will work with global, national, and regional leaders, ensuring execution of the national music strategy while building a long-term vision that enables the brand to reach more consumers, on more occasions, more often.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
WHERE YOU'LL BE BASED
Santa MonicaCalifornia, United States
United StatesRed Bull North America
JOIN THE TEAM
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
STRATEGY & PLANNING
Partner with the global and national Culture Marketing teams to develop the brand's music strategy
Identify consumer trends, market changes, and competitor activities, adjusting national strategy
Lead the development of Red Bull Music's annual marketing plan in collaboration with relevant partners
Build a unified strategy/message that addresses global and national goals, by applying appropriate assets and collaborating with regional teams
Cement Red Bull Music as a leader in the space by ensuring creative quality, consistency, and relevance across all initiatives
Oversee the establishment and maintenance of a portfolio of passionate artists who participate in Red Bull projects, and events
LEADERSHIP & MANAGEMENT
Be the national subject matter expert, coaching & developing best -in-class leaders in music
Collaborate with appropriate leaders to ensure training & development is accomplished in the field
Empower regional leaders with guidelines, tools, and insights
Hire and lead an experienced team, setting clear expectations, guidelines, and standards
Promote high performance by driving individual, strengths-based development and managing towards our goals
Identify and train employees for succession opportunities
Create a team culture that exhibits Red Bull's values, rewards effort, and celebrates outcomes
EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
- 7+ years of experience working with artists and/or brands in the music industry
- A solid network in Red Bull's priority music audiences
- A history of quality event planning in music
- Leadership and people management
- Identify and build consumer target strategies for music programs
- Collaboration skills with teams across multiple departments to create applicable outcomes
- Bachelor's degree preferred or experience in lieu of degree
- English, additional languages an advantage
- Travel 30-40%
- Permanent
- Benefits eligible
WHERE YOU'LL BE BASED
Santa MonicaCalifornia, United States
United StatesRed Bull North America
JOIN THE TEAM
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