About Kelvin

Kelvin is the leading collaborative control software company, delivering industrial intelligence, operational excellence, and reduced carbon emissions. Kelvin was founded in 2013 by a team of data scientists, software developers, domain experts, and automation engineers to solve real-world problems. The company has a global footprint with offices in five countries and headquarters in San Francisco. Global industrial enterprises partner with Kelvin to help connect, create, and scale control applications across their operations. With Kelvin, they can simplify complex systems and realize their teams’ full potential. Kelvin partners with some of the world's largest industrial organizations. More than 98 enterprises running 160,000 jobs rely on Kelvin to build more sustainable operations. To learn more, visit Kelvin’s website at https://kelvin.ai

Job Description

We are looking for a Director of Product Marketing to join our team and take an active role in creating, implementing, and overseeing product marketing in the Industrial IoT and Industry 4.0/5.0 marketplace. The Director of Product Marketing’s role is to synthesize market, consumer, product, and competitive inputs driving the highest possible revenue for the business. This position requires working directly with Sales, Engineering and Product teams to develop product pricing, product strategy, and analysis, product positioning to target consumers, sales messaging development, competitive analysis, and product differentiation, among others. The role is deeply collaborative and incorporates some sales enablement activities, for example, the creation of sales tools, communication, and training.

The ideal candidate has excellent product marketing background, writing and oral communication skills, including a technical background to take complex technical ideas into sales enablement content and frameworks.

At Kelvin your main responsibilities will be:

• Work directly with the Product and Engineering teams to ensure Kelvin’s products and services resonate with the target market and translate complex technical concepts into easy-to-understand frameworks
• Create buyer personas and competitive intelligence by researching other solutions
• Define and manage comprehensive GTM positioning and launch strategy
• Monitor the competitive landscape and marketing trends
• Work with the product team to develop the sales enablement content to support new messaging, product launches, and other marketing campaigns specifically tied to the product
• Plan product launches for new products and releases and coordinate with Product Management, Marketing, and Sales to execute a successful launch
• Conduct regular, in-depth competitive analysis to ensure the marketing and sales teams are aware of new developments to speak more credibly with prospects
• Develop competitive positioning relative to the product/solutions that will help generate sales and accelerate the process

Reports to: VP of Marketing

Qualifications

• Deep background knowledge of product marketing and understanding of technical concepts, especially as it relates to industrial IoT and Industry 4.0
• Effectively align with Sales, Product and Engineering to ensure a successful and integrated product launch, champion new product features, and enliven product solutions
• Lead post-launch activities to ensure that the product constantly grows in the market; and that the product is continuously moving from awareness to adoption in new market segments
• Build and implement a strategic plan to target consumers by developing sales messaging, competitive analysis, and product differentiation, among others
• Develop various product marketing initiatives, including consumer case studies, product videos, website content, and much more
• Establish product positioning and messaging and endeavor to understand the consumers’ needs and behaviors
• Work with Product Management and Sales teams in the formulation of optimal pricing strategies, models, product education approach, product solution creation, and execution of competitive counter-tactics

Benefits

Kelvin believes in putting its employees first. We offer a generous compensation package that includes medical, dental, vision, FSA, unlimited PTO, and 401(k) benefits with a match.

Equal Opportunity Employer

Kelvin is deeply committed to building a diverse and inclusive team. We believe that different backgrounds and life experiences make our team better. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.