Customer Marketing Manager Our Purpose
We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.

Customer Marketing Manager
Ekata, a Mastercard company, is the global standard in identity verification, providing businesses worldwide the ability to link any digital transaction to the human behind it. Our Ekata Identity Engine, the first and only of its kind, uses complex machine learning to combine features derived from the billions of transactions within our proprietary network and the data from our graph to deliver industry leading risk assessment solutions.

We’re looking for a passionate B2B marketer to design and implement campaigns for Ekata’s customer base and inspire our customers towards advocacy. This customer marketing manager will lead the charge for turning customers into advocates through exceptional customer marketing strategies. The key to success is partnering with multiple cross-functional teams (account services, regional sales and partner managers, marketing and communications teams) to deliver impactful campaigns that drive customer engagement, retention, and evangelism. As our lead customer marketer, you’ll shape the experience of our customers and drive the business forward.

In this role, you will:

• Create a framework for B2B customer marketing.
• Collaborate with cross-functional teams to understand our customers’ needs and build marketing communications campaigns that drive engagement and advocacy.
• Produce creative assets including case studies, social media campaigns, proof points, and other marketing materials in collaboration with the marketing team.
• Identify customer advocates and build an advocacy program through customer stories, activities and testimonials. Work closely with the communications teams to leverage customer stories for external communications.
• Build and maintain a calendar with a regular cadence of communications and events for our customers.
• Liaise with account management, product marketing and sales to ensure content is cohesive and impactful.
• Amplify the launch of new products and services to educate our customers on the value we deliver.
• Build strong relationships with customers and cross-functional teams.Deeply understand our customers’ challenges and how we partner with customers to solve them.
• Proficient with marketing technologies and software (Marketo, SFDC, etc.)
• Work closely with internal communications to educate employees about our customers and celebrate milestones and wins.

About you:

• Skilled B2B marketer with customer marketing experience, preferably for B2B and/or tech companies
• Exceptional written and verbal communicator with a knack for building relationships across an organization.
• Empathy for both cross-functional partners and customers, with strong customer-centricity and experience serving as the voice of the customer
• Strong interpersonal skills and executive presence
• Experience managing in-person and virtual customer appreciation events
• Self-starter with a bias for action, comfortable navigating ambiguity and balancing strategy with execution
• Strong project management skills; you have the ability to manage multiple channels and projects simultaneously and you’re detail oriented
• Cross-cultural awareness and competence and experience working for a global and/or public company

#IdentitySolutions #C&I In the US, Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. If you require accommodations or assistance to complete the online application process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.