Director of Sales and Marketing

Full Time
Nashville, TN 37213
$65,000 - $75,000 a year
Posted
Job description

The LaQuinta Inn & Suites Nashville Downtown is now seeking a Director of Sales & Marketing to join our team at our beautiful new build hotel.

Job Summary

The Director of Sales is responsible all sales-related activities, including direct sales efforts, follow-up and proper sales administration. He/she is also responsible for growing existing accounts and generating new business to ensure that Room revenues meet or exceed budget in order to maximize revenue and profits, and to improve the hotel’s performance in the marketplace.

Education & Experience

  • At least 4 years of progressive hotel sales experience; or a 4-year college degree and at least 3 years of related experience; or a 2-year college degree and at least 5 years of hotel sales experience.
  • Supervisory experience required.
  • Must have a driver’s license in the applicable state.
  • Must be proficient in Windows, Company approved spreadsheets and word processing.

Physical Requirements

  • Long hours sometimes required.
  • Light work - Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently or constantly to lift, carry, push, pull or otherwise move objects.

General Requirements

  • Must be able to effectively communicate both verbally and written with all level of employees and guests in an attentive, friendly, courteous and service oriented manner.
  • Must be effective at listening to, understanding, and clarifying concerns raised by employees and guests.
  • Must be able to multitask and prioritize departmental functions to meet deadlines.
  • Approach all encounters with guests and employees in an attentive, friendly, courteous and service-oriented manner.
  • Maintain regular attendance in compliance with Wyndham Hotel Group Standards, as required by scheduling, which will vary according to the needs of the hotel.
  • Maintain high standards of personal appearance and grooming, which include wearing nametags.
  • Comply with LaQuinta Inn & Suites Nashville Downtown Standards and regulations to encourage safe and efficient hotel operations.
  • Maximize efforts towards productivity, identify problem areas and assist in implementing solutions.
  • Must be effective in handling problems, including anticipating, preventing, identifying and solving problems as necessary.
  • Must be able to understand and evaluate complex information, data, etc. from various sources to meet appropriate objectives.
  • Must be able to maintain confidentiality of information.
  • Perform other duties as requested by management.

Fundamental Requirements

  • Supervise, administer and ensure timely completion of all activities of the Sales Department.
  • Develop a full working knowledge of the operations of the hotel, Guest Services and Reservations.
  • Develop a complete knowledge of company sales policies and SOP’s, and ensure knowledge of and adherence to those policies by the sales team.
  • Develop and maintain market awareness to ensure ability to predict revenue opportunities and set proactive strategies.
  • Meet or exceed set goals
  • Operate the Sales Department within established sales expense budget.
  • Coordinate group and transient bookings to maximize profits.
  • Initiate and follow up on leads.
  • Maintain and participate in an active sales solicitation program.
  • Monitor production of all accounts and evaluate trends within your market.
  • Coordinate all non-group transient sales solicitations to maximize overall profits.
  • Assist in the preparation of required reports in a timely manner.
  • Be familiar with all Wyndham sales policies and selling techniques with an emphasis on maximizing occupancy, Average Daily Rate (ADR).
  • Review meeting planner evaluations as received to ensure that any problems are rectified.
  • Conduct a professional, thorough site inspection of the hotel with clients, exhibiting key features and benefits of the property.
  • Develop strategies to increase share from competitors when the hotel revenue penetration goals are not being met.
  • Use your property’s computerized sales management system to manage the hotel’s business, including (but not limited to) generating reports, entering business, blocking space and building accounts.
  • Coordinate the preparation of complete and accurate end-of-month reports, according to Wyndham SOP’s.
  • Coordinate preparation of the annual revenue budget.
  • Coordinate preparation of the annual Marketing Plan.
  • Coordinate and direct preparation of the monthly Rooms revenue reforecast for the current and upcoming months and assist in ensuring accuracy.
  • Meet and greet onsite contacts.
  • Abide by Prime Selling Time (PST) and ensure that the Sales Team does the same.
  • Understand all GDS systems.
  • Develop networking opportunities through active participation in community and professional associations activities and events
  • Entertain clients.
  • React to negative trends in the market place by implementing blitzes or promotions.
  • Handle inquiries as part of Inquiry Day Program.

Job Type: Full-time

Pay: $65,000.00 - $75,000.00 per year

Benefits:

  • Dental insurance
  • Disability insurance
  • Employee discount
  • Health insurance
  • Life insurance
  • Paid time off
  • Vision insurance

Schedule:

  • Monday to Friday
  • Weekend availability

Supplemental pay types:

  • Yearly bonus

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