Job description

GENTEX AT A GLANCE:
At Gentex Corporation, we’ve created an environment where great ideas and great people can thrive. Leveraging a history that spans over 125 years, Gentex is a global leader in personal protection and situational awareness solutions for defense forces, emergency responders, and industrial personnel operating in high performance environments. Join our multinational team of exceptional and dedicated employees around the world and work on challenging and rewarding projects, grow your skills, and advance your career all while making a positive difference in the lives of our customers. Together, you and Gentex can build a career that’s uniquely yours.
EDUCATION:

• BA in marketing, web design/development, or related field

EXPERIENCE:

• 7-10 years relevant digital marketing and eCommerce experience
• Fluent in Google Analytics, HTML, CSS, and related eCommerce tools
• Previous experience in PPE and/or military related products a plus

ABOUT THE JOB!
Gentex Corporation is looking for an experienced eCommerce Manager to oversee all online activities for the business, including advertising, marketing, and web maintenance. This role will be responsible for growing online revenue through the development and execution of digital strategy, management of website operations, and user experience, and marketplace presence. This person will employ a test/evaluate/refine approach to continuously improve overall effectiveness. This role will help direct social media and support projects that are focused on monitoring various social media platforms for customer complaints, as well as developing compelling content that leads to community engagement. Serves as escalation resolution point for customer issues being raised through social media channels. This is an exciting opportunity to join and help shape a rapidly expanding online marketing effort for our businesses.
Gentex offers a robust benefit package- including, but not limited to, medical coverages, 401k, paid time off and excellent work schedules including a 9/80 work week.
RESPONSIBILITIES:

• Generate incremental revenue through multi-faceted digital strategy development and execution
• Create and drive an online advertising strategy that profitably captures new customers and maintains a SERP positional lead over competitors
• Create and drive marketing automation strategy that nurtures and retains customers and prospects and generates repeat purchase revenue
• Create and drive an SEO and digital content strategy that facilitates long-term traffic growth in Gentex website properties for consumers at various levels of the shopper journey
• Co-leads and supports social marketing strategy that reflects the brands and builds community and engagement
• Develop and manage eCommerce strategy that achieves operational levels matching or exceeding the eCommerce platform SLA
• Manage necessary monitoring services to maintain website availability
• Manage a site performance tracking system to ensure site speed is industry standard or better
• Manage all site page content to ensure content (copy, images, video, etc.) availability and rendering
• Manage order flow to ensure all orders are processed in required timeframe
• Maintain accurate and timely reporting to ensure business is on track
• Work with other team members to set reports with proper KPIs
• Consolidate data from multiple sources and publish with routine frequency
• Assume all responsibility and accountability for the day-to-day e-commerce operations by effectively managing leads and optimizing conversions.
• Work with team and customer service to execute the accurate processing of e-commerce orders.
• Regularly communicate with marketing, operations, and sales to discuss strengths, opportunities, and trends in business.
• Consistently create a positive customer experience with all e-commerce orders.
• Manage external production resources to ensure website initiatives are feasible within existing goals, budgets, and timelines, as well as help drive profitable revenue.
• Develop and execute ad campaigns on search engines and other websites, research and implement the latest digital marketing strategies using social media and other tools.
• Work directly with operations and/or inventory warehouse/stocking partner.

TO APPLY:
Visit: https://gentexcorp.com/careers/
At Gentex, we don’t just accept difference—we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products and our community. Gentex Corporation is an Equal Opportunity Employer M/F/Protected Veterans/Individuals with Disabilities. All qualified applicants will receive consideration for employment without regard to their protected veteran status or on the basis of disability. Gentex is an E-Verify Participant. Pre-employment drug/alcohol/background screening is required. If you have a disability and would like to request an accommodation in order to apply for a position with Gentex, please call our Human Resources department at (570) 282-3550.

Job Type: Full-time

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