Job description

Job Description

The Executive Director of Marketing, reporting to the Vice President for Student Engagement, Enrollment & Marketing, plans, implements, and assesses a comprehensive and integrated marketing strategy. The Executive Director coordinates with senior leadership and works across campus to devise strategies and implementation plans for a full range of internal and external marketing efforts that support undergraduate and graduate enrollment, alumni relations, advancement, academic/faculty excellence, student development, and internal communications. Working with the PR and publications team, the Executive Director helps establish strategies, budgets, brand building and prospective student lead generation. Salary and title commensurate with experience.

Roles and Responsibilities

• Oversees the planning, creation and implementation of integrated marketing strategies to support the University.
• Contributes to setting the vision, strategy and long-term management approach for integrated marketing including: developing and maintaining university reputation and identity guides; brand and content strategies; and use of resources such as templates, digital monitors and environmental branding.
• Recommends, directs, and analyzes market research which may include audience analysis, segmentation, and survey development to monitor and measure communications and marketing results and to ensure that goals and targets for earned, owned, shared, and paid media are achieved.
• Under the direction of the Vice President and integrated working groups, is responsible for advancing the University and building its reputation across a diverse range of audiences.
• Works closely with faculty, administration and staff, students, and alumni to develop compelling, distinctive and relevant stories to illustrate and advance the University.
• Working with the Web team, help direct the University's web and digital presence to ensure brand consistency and voice and leading-edge use of technology to engage audiences and in support of institutional priorities.
• Focuses on continuous improvement to lead integrated marketing efforts that provide high quality, distinctive products, and consistently meets service expectations of the university community with effective expertise, counsel and skills, and ability to effectively prioritize competing priorities.
• Contributes and/or leads working groups comprising members from across the university to successfully and effectively create, implement and assess integrated marketing, content and campaign strategies, projects and initiatives. This may require direct supervision of other employees.
• Develops, produces and provides analysis for customized reports, dashboards and executive summaries through compelling easy to understand images, and data.
• Effective interpersonal skills, including the ability to communicate and work effectively with individuals from diverse backgrounds and cultures through a demonstrated commitment to diversity, equity and inclusion.
• This position must work well with students, faculty and staff at all levels within a diverse, multi-cultural collaborative environment.
• Performs other duties as assigned; may be required to work beyond normal office hours and on weekends.

Required Education and Experience

• Bachelor's degree in Communications, Marketing, Public Relations, or other applicable field.
• Minimum of three (3) years related experience in the fields of communications and marketing.
• Minimum of three (3) years of supervisory experience of communications and/or marketing professionals including media/social media; brand marketing, content producers, writers/editors, website teams, and photographer/videographers.

Preferred Experience

• Knowledge of and experience in higher education environments (academic or administrative).
• Proven record of effective collaboration and leadership capability.
• Knowledge of communications and integrated marketing strategies and trends, including advertising, public relations, media relations, branding, print, visual and social media.
• Excellent verbal and written communication across multiple platforms including print, digital, video, and other content- and marketing-related platforms.
• Experienced content producer, editor and writer with high quality standard and familiarity with the range of content channels available to advance institutional communications and marketing strategies.
• Knowledge of marketing research, data capture and analysis, digital media platforms, digital content and media buying.
• Ability to guide and develop advanced executive-level content, writing and multi-media presentations.
• Ability to multitask and work cooperatively with others and assign, monitor and recommend staffing and resource allocation including in-source and out-sourcing, and development and management of contractors including scope of work, project management and successful implementation.

To Apply

Submit a cover letter, resume, academic transcripts, and contact information for three professional references online at employment.truman.edu or mail to:

Truman State University
Human Resources MC 101
100 E Normal Ave
Kirksville, MO 63501

Questions may be directed to Human Resources at 660-785-4031. Final candidates will be expected to undergo and successfully pass a background check.

Review of applications will begin September 19, 2022, and continue until the position is filled.

Truman State University is an equal opportunity and affirmative action employer committed to assembling a diverse, broadly trained faculty and staff. Women, minorities, people with disabilities and veterans are strongly encouraged to apply. In compliance with applicable laws and in furtherance of its commitment to fostering an environment that welcomes and embraces diversity, Truman State does not discriminate on the basis of age, color, disability, national origin, race, religion, sex (including pregnancy), sexual orientation, or protected veteran status in its program or activities, including employment, admissions, and educational programs. Inquiries may be directed to the Institutional Compliance Officer, 660-785-4354.

Truman State is committed to providing reasonable accommodation to qualified individuals with disabilities upon request. To request this document in an alternate form or to request an accommodation, please contact Human Resources, McClain Hall 101, 100 E. Normal, Kirksville, MO 63501, 660-785-4031.

Job Type: Full-time

Pay: From $75,000.00 per year

Benefits:

• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Retirement plan
• Tuition reimbursement
• Vision insurance

Schedule:

• Monday to Friday
• Weekend availability

Work Location: One location

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