Job description

Why Setra is a great place to work…

It all starts with the people and the culture. You will love working with colleagues who have a genuine desire to innovate and solve complex problems. Our culture is one of continuous improvement. We each come into work every day striving to make the organization a little better than it was the day before. We ask the tough questions and push each other to be bold. This occurs in an environment that fosters authenticity and transparency. Setra’s associates enjoy the autonomy, breadth of responsibility and creativity that are part of a smaller, entrepreneurial environment while using resources, standard methodologies and career opportunities from a Fortune 500 company, Fortive.

Your Impact

Our global sales and marketing team works together to optimize Setra’s digital presence and bring our diverse product lines to customers around the world. The Content Creator will be responsible for creating engaging and relevant content, across channels and throughout the funnel. You’ll work closely with product management, application engineering, sales and other teams to produce written assets and email campaigns. Setra is seeking a hard-working and proactive individual who is excited to develop compelling and timely content for specific target markets. Having an extensive knowledge of marketing trends and tactics, copywriting, and project management will ensure success in this position.

Key responsibilities:
Responsible for planning, producing, and publishing content to help meet Setra’s awareness, acquisition, and retention critical metrics
Develop compelling collateral that is consistent to our product messaging that clearly describe product features, advantages and benefits across various marketing channels
Able to write, edit, and proof-read a variety of types of content, including email campaigns, press releases, case studies, white papers, blogs, etc.
Develop and implement a robust content calendar to ensure a steady stream of content that reaches all of Setra’s target customer verticals on a consistent basis
Monitor, track, and report on critical content performance metrics related to awareness, organic search rank, and conversion to leads
Ensure published content is driving SEO ranking improvement for target keywords, track and report out on SEO related important metrics
Collaborate with cross-functional teams, including multiple management functions, to define and deliver essential messaging and marketing assets
Develop base understanding of Setra product lines and collaborate with sales, product managers, application engineering, and other digital marketing team members to customize content and outbound programs to customer applications

Required Skills/Experience:
Minimum 1 year work experience in a Digital marketing profile or in a content design and writing role focused on technology, industrial, science, or healthcare industries
Excellent written and verbal communication skills; strong copy-writing and proofing skills are required; track record of delivering quality content on time
Up to date with the latest content development trends
Meticulous attention to detail and strong organizational skills
A dual minded approach: highly creative but can also be process-driven and use data to make decisions
Ability to drive simultaneous projects and work cross functionally
Experience with design tools such as Adobe Creative Cloud (InDesign, Photoshop, etc.)
Writing/content samples may be requested

Critical Success Factors:
Strong written and verbal communication skills with the ability to influence and motivate partners and participants
Confident in a fast-paced, accountable environment
High degree of confidence and assertiveness with a well-developed self-insight and understanding of personal strengths and limitations
The highest levels of personal and professional integrity and ethics, and unquestioned integrity in each of your initiatives

Desired Skills/Experience:
Experience with marketing automation systems, preferably HubSpot
Experience with customer database segmentation
Demonstrated ability to write for targeted audiences, including content catered to specific localities, personas, roles, or industries
Experience with graphic design such as Adobe Creative suite or other design tools
Knowledge of SEO and how to write content to drive SERPs

Education:
Bachelor’s degree in marketing, advertising, communications or business

TRAVEL:
Key Relationships:
Digital Marketing Manager
Web Developer
Product Managers
Application Engineers
Sales Team

#LI-Remote
Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.

We are a diverse team 17,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.

At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.

At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating.

Fortive: For you, for us, for growth.

Ready to move your career forward? Find out more at careers.fortive.com.
Setra Systems, Inc. is an Operating Company within the Precision Technologies platform of Fortive Corporation that designs and manufactures a broad line of premium sensing products including humidity, current, vacuum, energy and pressure sensing instruments. Our products are used in a wide variety of applications within the global HVAC/R, Healthcare, Industrial, and Semiconductor markets.

Applicants to and employees of this company are protected under Federal law from discrimination on several bases. Please refer to our Careers page at www.setra.com/careers to learn more.
We Are an Equal Opportunity Employer
Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment process should ask to speak with a Human Resources representative to request an accommodation.

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