Are you an analytical thinker who is intrigued by consumer behavior and loves a challenge? Does pairing traditional data and non-traditional data to drive business intelligence get your juices flowing? Do you enjoy measuring success and discovering new solutions to improve performance? If you answered yes, yes, and yes, say hello to Neighbors Credit Union! We are looking for a Demand Generation Marketing Analyst to develop, plan and lead all marketing data analysis, campaign measurement, and member intelligence to build brand awareness and generate leads from the sales and marketing funnel. As our subject matter expert, you’ll leverage member, industry, media, and consumer data to provide insights and advise our business units in strategic decisions while integrating marketing intelligence and analytics in day-to-day operations, with an ultimate focus on providing better services and experiences to improve our members lives.

Reporting to our Sr. Vice President - Marketing, you’ll:

• Lead day-to-day marketing data analytics functions and intelligence tools, ensuring data collection and analysis solutions are coordinated and integrated – Create and centralize data research, analysis, visualizations, and reporting functions for all marketing and communications.
• Provide value-added intelligence – Generate, interpret, and transform data to provide intelligible insights, supporting improved data-driven decision making within marketing and throughout the organization.
• Produce and report metrics and provides actionable insights – Create meaningful KPI/KLI dashboards, report and present results, trends, and anomalies. Provide ROI, optimization and targeting assessments before, during, and after marketing campaigns and make recommendations for future campaigns. Recommend new methodologies and analytic approaches to improve marketing analytics and intelligence and deepen member share of wallet relationships as well as increase new member acquisition.
• Serve as the subject matter expert of marketing intelligence tools – Direct and maintain all marketing analytics and reporting tools including the MCIF, predictive models, and a variety of online/digital platform analytics. Activities include but are not limited to planning/development, data imports, validation, reporting, dashboards, building queries, tracking, and establishing monitors and controls.
• Support and partner with business unit leaders – Serve as the point of contact to support and provide data to member-facing managers, product managers, and executive management.

Work with third party vendors and internal teams – Create best practices for standard use of marketing and member data and related systems.

QUALIFICATIONS

• 3-5 years marketing and/or consumer behavior data analysis experience
• Deep interest in consumer behavior, data, technology, and innovation, and how it impacts business and drives strategy.
• Ability to translate data strategy into tangible use cases
• Excellent problem solving and critical thinking abilities; strong analytic skills with the ability to extract insights from complex data sets.
• Excellent communication management; oral, written, and graphic communication skills.
• Self-starter with the ability to work independently and in collaborative team environments.
• Experience with social media and intranet performance platforms and Google Analytics required; experience with Power BI and FiServ Raddon Integrator Advance MCIF, a plus.

Education

Bachelor's degree in Marketing, Business, Data Analytics, Information Technology, or related discipline, or comparable marketing/data/business analysis experience.

Rewards

• This position is full time and will be eligible for benefits, and an annual incentive plan.
• Salary Range: $65,000 - $70,000 yearly.
• We have excellent opportunities for career advancement and professional development.

Physical Setting

• Hybrid

Schedule

• Monday through Friday 8:00 AM to 5:00 PM

Supplemental Pay?

• No

Benefits

• Medical starting on the first of the month AFTER your hire date!
• Dental
• Vision
• Life Insurance
• Short Term and Long-Term Disability
• HRA and FSA
• 401(k) with matching contributions.
• Tuition Reimbursement
• Birthday Time Off
• Vacation Time Off
• Sick Time Off – Can be used for both employee and family.
• Volunteer Time Off

Location

• 6300 S Lindbergh Blvd St Louis MO 63123