• Craft strategies and plans for all Marketing teams, including Digital, Advertising, Communications, In-Store Marketing, and Merchandising, and Creative.
• Experience in both Brand Marketing and Growth/Performance Marketing
• Oversee all aspects of trade marketing as well as consumer marketing - including content.
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department.
• Set, monitor, and report on team goals and initiatives.
• Plan and mobilize trade strategies and all aspects of execution in-store including marketing and merchandising programs (especially point of sale).
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material).
• Analyze consumer behavior and determine customer personas.
• Identify opportunities to reach new market segments and expand market share.
• Monitor competition (acquisitions, pricing changes, and new products and features).
• Coordinate sales and marketing efforts to boost brand awareness and promote product sell-throughs and velocities.
• Participate in the quarterly and annual planning of company objectives.
• Collaborate and work closely with Sales to create collateral and materials to best support sales efforts (to close accounts as well as to make accounts most successful in-store).
• Collaborating with internal and external resources for the execution of all marketing-related initiatives and projects (including all creative projects).
• Oversee and be part of physical execution and merchandising programs.
• Must have quantitative chops for tracking all campaigns and content (physical and digital) and understanding the impacts of investments and progress over time.

• BSc, MSc or MBA in Marketing or relevant field.
• At least 10 years of experience in consumer and/or product marketing, preferably within the food and beverage space.
• Experience planning and running successful marketing campaigns.
• Solid knowledge of digital tools and channels for marketing.
• Must have experience with physical products and in-store marketing and merchandising.
• Leadership skills with the ability to set and prioritize goals for the team.
• Analytical and creative - have a love for testing/experimentation as well as an eye for design.
• Previously overseen creative projects including art direction and copywriting and project management.
• Experience and comfort with overseeing and interacting with customers and consumers.
• Strong quantitative skills as well as writing skills to be able to tell stories with numbers and words to internal and external stakeholders.
• Experience in both early stage and late stage growth companies.

• Opportunity to work in a fast-growing innovative food startup.
• Competitive compensation and equity.
• Medical, Dental, and Vision Insurance.
• FSA, HSA, and Commuter Benefits Accounts.
• 401k.
• Snacks, coffee, and tea keep you fueled and energized at work.
• Weekly company-sponsored lunches.
• Loads of better-for-the-planet foods to try.

Prime Roots is on a mission to change the world by reimagining protein. Prime Roots’ foundational ingredient is koji: which has the potential to replicate the taste and texture of nearly any meat or seafood through a simple fermentation. The work of the team has been featured in the Wall Street Journal, New York Times, Fast Company, and Food & Wine. Prime Roots is headquartered in Berkeley, CA, and backed by the same investors behind Blue Bottle Coffee and Sweetgreen.