The Four Points by Sheraton Charlotte-Lake Norman is a newly renovated property, located just off I-77 near Birkdale Village. We are looking for a full-time Director of Sales to join our dynamic team. We pay well and offer a competitive benefits package.

About Us

The Four Points by Sheraton Charlotte-Lake Norman is managed by Aileron Management. We've built a vibrant culture where associates feel empowered and fulfilled, ready to enrich others and be enriched. When you grow, we grow. Our team is fun; our benefits are competitive; and our opportunities for career advancement are plentiful - but it's genuine passion for service that brings us all together. Sound like you? Check us out and apply for a new career today!

The Job

The Director of Sales is responsible for the development and oversight of all hotel sales and marketing activities with the goal of increasing market share, revenue and RevPAR performance and to meet or exceed hotel budget through concentrated proactive sales efforts in the market.

• Achieve revenue goals by implementing effective sales and marketing strategies; effectively communicate goals on an on-going basis to appropriate parties in order to attain results.
• Prepare annual Sales & Marketing budget for the hotel with input from General Manager and final approval from appropriate parties.
• Make continual outside sales calls in order to cultivate leads and potential clients.
• Perform market analysis in order to develop the marketing plan and strategy.
• Contact and qualify new sales leads as well as maintain contact with previous clients.
• Analyze weekly & monthly reports and ensure all reports, requests for information, and special projects are submitted on or before their due date to appropriate parties.
• Network with community leaders, businesses, associations, and groups in order to familiarize them with the hotel's services.
• Utilize, exploit and incorporate all Brand support and initiatives.
• Ensure that marketing and sales plans are appropriate for each sales period, including special plans to maximize room revenue during forecasted low occupancy periods.
• Develop and implement advertising, public relations, and promotional programs.
• Identify key accounts and actively sell through personal visits and regular contact with these accounts and their decision-makers.
• Maintain knowledge of the local hotel market including the strengths and weaknesses of the competition. Use this knowledge when presenting information to decision-makers.
• Familiar with the successful practices of competitors and recommends strategies or sales tactics designed to grow revenue and manage expenses.
• Identify and actively solicit new accounts for the hotel.
• Markets opportunities on property's web site and on electronic distribution channels.
• Actively lead all hotel sales and marketing activities.
• Ensure that all sales information is communicated to all departments.
• Other duties as assigned by a manager.

Benefits

• Comprehensive benefits package including: Medical, Rx, Dental, Vision, Flexible Spending/Dependent Care Account, Short-term Disability coverage
• Life and AD&D Insurance and Long-term Disability
• 401(k) Retirement Plan with company match
• Up to 10 days of paid Vacation per year
• Up to 5 days of paid Sick time per year
• 7 paid Holidays per year
• Marriott Employee Discounts

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.