Our client is looking for an experienced Creative Strategist that specializes in influencer marketing to help lead all our influencer campaigns from the creative side, and work with our internal teams, clients, and external vendors.The Influencer creative strategist creates audience-first, compelling ideas, and content programs across platforms Gen Z loves. This position is Temp-to-Perm and is based in New York but it is also open to remote. The individual will have the ability to anticipate workload and resource needs for a successful project while working closely with cross-functional teams to develop and execute innovative marketing initiatives to achieve business goals. You must be detail-oriented and should have experience managing multiple projects at the same time, owning schedules and status updates, and trafficking deliverables. In addition you should thrive in a dynamic, fast-paced environment where they implement and execute efficient processes and deliver bar-raising marketing campaigns.

Responsibilities:

• Work closely with our creative team to develop and implement big-picture campaign ideas for influencer and creator activations across our Brand Partnership clients.
• Partner closely with the Sales team to help identify and concept influencers activations for new clients,
• Own content proposals for creative ideas that include industry research, goals, themes, audience insights, creative ideas, and tools to implement the concepts.
• Work closely with our social media team to develop ideas with real-time trend information across all social platforms, including but not limited to TikTok, YouTube, Instagram, and Twitter.

• Collaborate with our Influencer Management team to strategize around influencers that elevate our clients' brand objectives.
• Listen to, identify, and understand the needs and asks of Influencers/Creators with the goal of delivering mutually beneficial solutions
• Help identify new social channels for Influencer content
• Knowledgeable of all major social platforms (Twitch, Mixer, Instagram, Facebook, Twitter, TikTok, Snapchat, YouTube)
• Stay on top of trends with knowledge of all major social platforms including Twitch, YouTube, Facebook, Instagram, Snapchat, and TikTok
• Provide weekly updates for status meetings, including developing and regularly updating status sheets

Tools/Requirements/Must Haves:

• Be social-savvy - know TikTok, Insta, and Snapchat.
• 5+ years of experience in a creative marketing role at creative agencies, brands, or social-first publishers (preferably combination), focused on social media
• A deep passion for influencer and branded content
• You approach your work with energy and can work both independently and in a team setting
• Strong communication skills (verbal and written)
• Highly organized, detail-oriented, deadline-driven, and able to prioritize multiple tasks
• Ability to work effectively in a fast-paced environment
• Proficient in creating proposals detailing a complete marketing plan for clients.
• Knowledgeable of all major social platforms (Twitch, Instagram, Facebook, Twitter, TikTok, Snapchat, YouTube)