JOB SUMMARY:

The Integrated Marketing & Social Media Manager is responsible for a combination of strategic, creative, and executional support for a variety of integrated marketing and activities. This position creates, implements, and oversees marketing communications plans and programs that are brand and community-building. Reporting to the Director of Integrated Marketing and this role is integral to the Gaia Herbs consumer-facing brand voice and visual identity.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Lead development of Social Media strategy, creating a measurable plan, building advocates within the Gaia Herbs social community, testing new platforms and tools.
• Lead creation of eye-catching, scroll-stopping content to engage with followers and facilitate brand and influencer partnerships
• Maintain integrated marketing and editorial calendars for events, social media and email marketing, advertising and promo opportunities, and competitive landscape.
• Manage development and execution of marketing communications strategies and plans, including but not limited to social media, shopper marketing, partnerships, sponsorships, etc.
• Manage all aspects of activation and amplification of marketing programs including managing agency/client partners, liaising with creative and relevant teams on production and delivery, managing timelines, creating briefing materials, overseeing campaign launch, and collaborating with data teams on reporting.
• Manage coordination of all media and creative strategies to build brand loyalty, build and manage digital community, and maximize ROI of campaigns.
• Lead content creation for digital assets for social media, web design, and CRM solutions by partnering with Design team.
• Copywrite and edit social posts and variety of content as needed
• Work with internal Innovation, Product and Retail and E-tail Sales teams to plan, develop and execute relevant campaigns.
• Ensure communication of production and approval timelines to all internal and external teams.
• Create and distribute post-campaign recaps with quantitative results, in partnership with our internal insights team.
• Partner with Marketing Operations team to identify, suggest and implement process improvements that will further streamline internal operations to improve ability to meet deadlines and executional excellence.

SUPERVISORY RESPONSIBILITIES

No

QUALIFICATIONS:

Education and/or Experience:

• Bachelor’s Degree in Marketing, Psychology, Communications, or related field
• 7 - 9 years with creative processes, brand work, public relations, digital media, content marketing, etc.
• 3 - 5 years of experience managing integrated marketing teams is a plus
• CPG Social Media Community Management experience a plus

Knowledge, Skills, and Abilities:

• Proven track record of delivering objective and actionable business recommendations, influencing decisions, and impacting results.
• Experience managing teams, both internal and external agency partners.
• Demonstrated adaptability in responding to change
• Adept at collaboration and working within a team environment
• Able to ensure grammatical quality and maintain strong copywriting skills, both informative and creative writing styles
• Strong attention to detail, accuracy, and timeliness
• Track record of team leadership including, giving and receiving feedback, and supporting team development.
• Strong cross-functional approach with ability to deliver results in a highly cross functional environment.
• Clear communications across mediums and levels of the organization
• Ability to share a compelling story internally and externally.
• Able to prioritize tasks and remain productive with minimal supervision in a fast-paced environment across multiple projects.
• Promote a culture of accountability and continuous improvement.
• Lead and collaborate to develop an exceptional team, providing direction and guidance to team members to maximize their success and to advance their development
• Demonstrated ability to work with minimal supervision ; on-site work at Gaia locations will be required.