Job description

Lead Marketing Acquisition Specialist

Objective:

• Own the end-to-end planning and execution of consumer acquisition plans across all channels.
• Responsible for bringing consumers to website through media buying, SEO optimization, blogs and affiliate and influencer marketing.
• Analyze campaign performance data to drive continuous improvement and hypothesis-led testing of new concepts.
• Plan and successfully manage to channel budgets.

Scope of the Role:

This person will be driving consumers into landing page and DTC websites through organic search/traffic and performance marketing, including Facebook ads, Instagram, Google PPC Search, Blogs and Shopping, and multiple other publisher and social advertising channels. Must be able to manage multiple types of campaigns.

Description:

Experienced in end-to-end planning and execution of consumer acquisition plans for Direct to Consumer websites and eCommerce channels.

Expertise across all primary digital channels, and experience in developing, executing, and measuring plans to attract consumers to an online retail environment.

Resource will be creating ads, buying/optimizing PPC search, social and multichannel media plans, and analyzing campaign performance data to drive continuous improvement and hypothesis-led testing of new concepts in agile environment.

This team creates rapid prototyping experiments, leveraging A/B testing, and helping create new businesses from seed to incubation stages.

Requirements:

• 2-4 years of acquisition marketing/growth hacking experience, with a track record of success across paid, SEO, social, content, influencer, email, referral, and affiliate marketing.
• Analytical + Creative, with a passion to develop and test new ways to profitably attract consumers.
• Must operate with an agile, always test/learn/iterate mindset.
• Strong passion for marketing, with the curiosity needed to stay ahead of new trends and tools.
• Excellent written and verbal communication skills.
• Must be able to work independently while executing goals and expectations.
• Ability to operate with discipline while managing multiple projects simultaneously.
• Self-starter who can thrive in a fast-paced, dynamic, and sometimes ambiguous environment.
• B2C/ DTC (Direct-to-Consumer) Performance Marketing in a startup or growth hacking environment
• Direct Buying experience across multiple channels
• Ability to create/maintain websites, landing pages, blogs, and social media.
• SEM, SEO, Social marketing experience critical; Content, Influencer, Email, Referral and Affiliate marketing experience preferred
• Deep experience leveraging Analytics platforms (Google Analytics, Data Studio, Facebook) for campaign performance reporting and optimization
• Analysis of campaign performance data to drive continuous improvement and hypothesis-led testing of new concepts.
• Expertise with Google Tag Manager, and/or experience with direct application of tagging
• Experience in an Agile Testing and Development environment.

EEO Employer

GOTO MARKETING is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. GOTO MARKETING will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.

Job Type: Full-time

Pay: $50,000.00 - $120,000.00 per year

Benefits:

• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Supplemental pay types:

• Bonus pay

Work Location:

• Fully Remote

This Job Is Ideal for Someone Who Is:

• Dependable -- more reliable than spontaneous
• Adaptable/flexible -- enjoys doing work that requires frequent shifts in direction
• Detail-oriented -- would rather focus on the details of work than the bigger picture
• Achievement-oriented -- enjoys taking on challenges, even if they might fail
• Autonomous/Independent -- enjoys working with little direction
• Innovative -- prefers working in unconventional ways or on tasks that require creativity

This Company Describes Its Culture as:

• Innovative -- innovative and risk-taking
• Outcome-oriented -- results-focused with strong performance culture
• People-oriented -- supportive and fairness-focused

This Job Is:

• A good fit for applicants with gaps in their resume, or who have been out of the workforce for the past 6 months or more
• A job for which all ages, including older job seekers, are encouraged to apply

Benefit Conditions:

• Waiting period may apply

Work Remotely:

• Yes

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