Job description
General information
Agency: Mediabrands
Function: Addressable Strategy
Seniority Level: Manager
Employment Type: Full-Time
Location: New York, United States
Job Ref#: 15985
Description & Requirements
Position Summary
The Addressable Activation department serve as the hands-on-keyboard platform experts, focusing on all aspects of successful campaign execution and stewardship. The Manager level is tasked with the oversight of junior team members, ensuring that proper standards & process are followed for setup, QA, pacing, and optimization across a portfolio of assigned campaigns. You will also act as the primary point of escalation & advice for your direct reports, guiding their development and extending their skillsets. Successful applicants must have a strong familiarity with the ad tech landscape and deep expertise with a variety of client KPIs and buying platforms. Examples include DV360, Adwords, The Trade Desk, Roku, Vistar, Facebook, Snapchat, etc. Prior mentoring experience is a plus!
- Provides day-to-day supervision to a team including reviewing work, coaching on performance, coordinating activities, checking on quality and work progress; generally managing within one account, or multiple small accounts
- Analyzes information and leverages experience to identify and solve on-going or complex problems
- Requires understanding of the industry, processes, procedures and systems within own and related areas
- Uses knowledge of how the team integrates with other teams (internal and external) to coordinate efforts and resources to achieve shared and individual objectives
- Impacts the overall quality and quantity of the tasks performed by the direct team
Key Responsibilities
- Customer/Client Management: Owns the execution and day-to-day management of a portion of a client assignment, based on specialized or technical knowledge
- Vendor Relationship Management: Leads the vendor strategy; has experience and industry knowledge to identify vendors for key needs. Approves vendor selections and scopes
- Discipline–Specific Tasks: Owns oversight of junior team members; defines optimization parameters at the campaign level, vets optimization suggestions from partners, attends internal status meetings to speak to optimizations, pacing, and performance
- Platform Reporting: Works with team on development of reporting dashboards; ensures clean, accurate, and actionable client reporting
- Solutions Innovation: Identifies and delivers new audience-based addressable solutions to drive business growth; champions growth initiatives across the company
Desired Skills & Experience
Competencies / Technical Skills
Problem Solving: Anticipates, recognizes and clearly defines problems using various techniques to systematically analyze, weigh alternatives and propose solutions (Advanced)
Relationship Management:
Managing existing business relationships, partnerships, and alliances internally and externally
(Intermediate/Advanced)
Leadership Development:
Seeking and curating new business relationships and/or solutions; developing solutions using new or existing processes; and building team leadership qualities and soft skills needed to manage up/down/laterally (e.g., ability to navigate and be effective with multiple personalities) (Basic)
Prioritization:
Assesses and ranks issues and tasks in order of importance for taking action (Basic/Intermediate)
Digital Media Systems and Tools:
Knowledge of technology or measurement ad tech solutions, including platforms (Basic/Intermediate)
Data Analysis:
(Intermediate)
Collaboration:
(Intermediate)
Project / Account Management
(Basic/Intermediate)
Communication:
(Intermediate)
Competency/Technical Skill Proficiency Levels
Basic: Has gained prior experience in actual situations to recognize recurring meaningful components
Intermediate: Applies a solid foundation to varying situations
Advanced: Applies advanced knowledge and perceives deviations from the normal pattern
#LI-DNI
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
The salary range for this position is $85,000 to $136,500. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Employment Transparency
It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.
About Us
Mediabrands has recently been appointed Geico’s agency of record for media, responsible for integrated marketing strategies for Geico’s multi-region integrated brand campaigns. The Geico Mediabrands team will be a highly diverse team, attracting the sharpest emerging and established media experts across all disciplines in the industry. This will be an exciting opportunity to be able to go to market with an audience-led approach that will increase the value of each customer interaction, drive growth, and make an impact.
GEICO (Government Employees Insurance Company) was founded back in 1936 and has established itself as a household name, insuring more than 28 million vehicles in all 50 states and the District of Columbia. Since then, GEICO has consistently strived to make lives better by protecting people against unexpected events such as auto accidents, identity theft, floods, term life, and more while saving them money and providing an outstanding customer experience.
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative and through its innovative marketing specialist companies Reprise, Magna, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab. Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries representing the full diversity of humanity. For more information, please visit our website: www.ipgmediabrands.com.
GEICO (Government Employees Insurance Company) was founded back in 1936 and has established itself as a household name, insuring more than 28 million vehicles in all 50 states and the District of Columbia. Since then, GEICO has consistently strived to make lives better by protecting people against unexpected events such as auto accidents, identity theft, floods, term life, and more while saving them money and providing an outstanding customer experience.
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative and through its innovative marketing specialist companies Reprise, Magna, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab. Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries representing the full diversity of humanity. For more information, please visit our website: www.ipgmediabrands.com.
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