Manager of Email Marketing

Kelsey-Seybold
Full Time
Pearland, TX 77584
Posted
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Job description
Overview:
Kelsey-Seybold Clinic, a Houston tradition in patient-centered care, is a multispecialty clinic with over 25 locations and comprises more than 500 physicians providing primary and specialty care in a collaborative manner.

With 55 different clinical and non-clinical specialties, you can design a career path at Kelsey-Seybold Clinic that allows you to grow your future in a completely new direction.

Kelsey-Seybold Clinic is changing the way health cares.
Responsibilities:
The Email Marketing Manager will be responsible for planning, developing, executing, and tracking results from the overall email marketing strategy including ongoing campaigns for multiple business lines, including Kelsey-Seybold Clinic service lines, KelseyCare Advantage Medicare Advantage service lines, and KelseyCare Commercial Plans service lines. The Email Marketing Manager will operate as a creative and operational leader, managing the strategy, leading your team, and ensuring that the business goals are met.
Qualifications:
Email Marketing Manager
Location: Pearland Admin Office
Department: Business Development
Job Type: Full Time

Salary Range: $99,590.40 to $130,712.40 (Pay is based on several factors including but not limited to education, work experience, certifications, etc.)


EDUCATION REQUIREMENTS & EXPERIENCE REQUIREMENTS
(A = basics; B = preferred)

Education

A.
Bachelor’s degree
B.

Experience
A.
7 years email creation, distribution, and marketing experience.
Experience in management of A/B tests and other strategic segmentations of email messaging, SMS and push notifications, scripting language, working in enterprise email platforms, reporting platforms (Power BI)
B.

Healthcare and health plan marketing experience.

Licenses
A.
Valid Texas Driver’s License
B.
N/A

Communication

A.

B.

Special Skills

A.
Fully developed creative and writing skills with ability to create copy and campaigns.
Create and edit emails in HTML and CSS, including responsive email design.
Ability to present email program metrics, action plans to executive team.
Deep understanding of email personalization, definition of success metrics
Adherence of CAN-SPAM laws and email marketing best practices
B.

Experience with Salesforce
Knowledge of job tracking systems.
Strong familiarity with JavaScript, SQL

Other

A.
Proficiency in Microsoft Office, including an advanced knowledge of Excel, Word, and PowerPoint.
Ability to take direction and see projects and tasks through to completion.
Strong attention to detail and deadline oriented.
Critical thinking and the ability to tell the “why” story with reporting campaign performance.
Responsible, reliable, and accountable
An energetic personality and an inquiring, investigative mind.
Strong organizational skills.
B.
Managing people and teams

WORKING ENVIRONMENT
Office

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