Marketing and Communications Manager
Full Time
Chapel Hill, NC 27599
Posted
Job description
Posting Information
Department
Wm Ida Friday Ctr-Cont Educ-527500
Career Area
Public Relations/Communications/Marketing
Is this an internal only recruitment?
No
Posting Open Date
07/01/2022
Application Deadline
09/20/2022
Position Type
Permanent Staff (SHRA)
Position Title
Public Comm Specialist - Advanced
Salary Grade Equivalent
GN13
Working Title
Marketing and Communications Manager
Position Number
20047665
Vacancy ID
P015504
Full-time/Part-time Permanent/Time-Limited
Full-Time Permanent
If time-limited, estimated duration of appointment
Hours per week
40
Work Schedule
Monday-Friday; 8am-5pm
Work Location
Chapel Hill, NC
Position Location
North Carolina, US
Hiring Range
$62,000-$68,000
Pay Band Information
To learn more about the pay band for this branch and role, please see
the Career Banding rates spreadsheet.
Position Summary Information
Primary Purpose of Organizational Unit
In service of the University’s mission, Digital and Lifelong Learning works with units to support the development of digital programs and pedagogies, as well as other flexible and/or nontraditional learning experiences. We offer a variety of credit and professional (i.e., non-credit) programs through our unit and also provide support for programs across the University. In support of these programs, we provide strategy, coordination, and services to meet program needs, including but not limited to marketing, recruitment, program/course design and development, conference and event planning and support, and student/participant support. Through our programs and services, Digital and Lifelong Learning extends access to education for participants across the state and beyond and enables campus units to expand, share, and collaborate through support for their own research and educational programs.
Position Summary
The Marketing and Communications Manager will provide marketing and communications expertise in support of UNC-Chapel Hill Digital and Lifelong Learning programs and services, as well as other supported campus programs.
The Marketing and Communications Manager informs strategic planning for DLL’s professional and continuing education programming. They create and implement an annual strategic marketing plan for supported DLL programs in close collaboration with the program directors, and they consult with campus units about marketing/enrollment efforts for professional and continuing education programming upon request. This may include (but is not limited to): content creation (writing and design), website support, list management, ad buys, multimedia project coordination, marketing budget management for a combined budget of around $50,000, social media management, and event planning and support.
They will need to be able to assess the market for each program, determine key audience segments, identify the differentiated value proposition and key messages, and plan and execute a strategic marketing campaign that will establish new programs and grow enrollment for existing programs. They will be expected to lead key decisions about brand, messaging, pricing, and go-to-market strategy.
The programs this role will support are often newly developing. This individual should be prepared to advise and execute on a wide variety of program development support areas, such as: market analysis/environmental scanning, partnership models, community relations, pricing, differentiated value proposition identification, message development, and stakeholder management.
The Marketing and Communications Manager informs strategic planning for DLL’s professional and continuing education programming. They create and implement an annual strategic marketing plan for supported DLL programs in close collaboration with the program directors, and they consult with campus units about marketing/enrollment efforts for professional and continuing education programming upon request. This may include (but is not limited to): content creation (writing and design), website support, list management, ad buys, multimedia project coordination, marketing budget management for a combined budget of around $50,000, social media management, and event planning and support.
They will need to be able to assess the market for each program, determine key audience segments, identify the differentiated value proposition and key messages, and plan and execute a strategic marketing campaign that will establish new programs and grow enrollment for existing programs. They will be expected to lead key decisions about brand, messaging, pricing, and go-to-market strategy.
The programs this role will support are often newly developing. This individual should be prepared to advise and execute on a wide variety of program development support areas, such as: market analysis/environmental scanning, partnership models, community relations, pricing, differentiated value proposition identification, message development, and stakeholder management.
Minimum Education and Experience Requirements
Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Required Qualifications, Competencies, and Experience
Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Preferred Qualifications, Competencies, and Experience
Master’s degree preferred
Professional or personal experience with professional, online, and/or continuing education preferred
Professional or personal experience with professional, online, and/or continuing education preferred
- Experience with marketing automation and CRMs preferred
Required Licenses/Certifications
Special Physical/Mental Requirements
Campus Security Authority Responsibilities
Not Applicable.
Position/Schedule Requirements
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