Job description

Department: Marketing Department of LifePro Financial

Position Title: Marketing Coordinator

Reports to: Senior Marketing Coordinator

Essential Job Function: The Marketing Coordinator at LifePro is a remarkable opportunity to help manage marketing initiatives for both LifePro and our customers (independent financial professionals around the country). Each campaign managed by the Marketing team includes video recording and editing, emails, content creation, web design, and/or paid advertising. Most of your time will be spent interacting with the Marketing and IT Teams (CreativITy), creating promotional calendars, determining initiatives, and being responsible for developing and implementing both organic and paid traffic campaigns. This position is an incredible opportunity for you to expand your marketing career and experience in all aspects of the marketing industry, including copywriting, graphic design, video production, digital marketing, and conversion optimization.

Primary Responsibilities:

· Write and design persuasive marketing copy consistent with LifePro’s corporate brand guidelines that promote LifePro’s events, products, and services.

· Create and implement marketing collateral including, video production, emails, ad design/copy, web design/copy, needed before, during, and after events.

· Monitor and measure results of marketing campaigns such as costs, click-through rates, and registrations plus analyze data to optimize and increase ROI.

· Execute organic and paid traffic strategies that generate leads for LifePro’s sales division and our customers.

· Manage LifePro’s communication platforms including Facebook Ads, Google AdWords, LinkedIn and internal email marketing software system.

· Assist in creating, recording, and editing Money Script Monday™; a weekly video series about life insurance, annuities, and investments.

· Collaborate weekly with the CreativITy team to provide creative solutions and advance projects.

Qualifications:

• 1-3 years of relevant marketing experience
• Bachelor’s Degree in Marketing, Communications, Advertising, or related degree preferred
• Detail-oriented and a strong communicator/collaborator
• Strong project management skills (we do not micromanage)
• Must have great and can-do attitude
• Must excel at writing persuasive copy
• Proficient knowledge in paid traffic sources, including Facebooks Ads and Google Adwords
• Proficient knowledge of Adobe Suite including Photoshop, InDesign, Premier Pro and Illustrator
• Working knowledge of DSLR camera
• Working knowledge of HTML

Core Competencies:

· Positive Attitude – Attitude is everything. Ability to effectively communicate with representatives, regulatory agencies, and customers, and to do so in a courteous manner

· Strong Analytical Mindset- You must have the ability to think outside the box and understand that sometimes there are many solutions to one situation. Being able to dig deeper into a situation is a must.

· Project Management – You must be able to work independently and manage multiple projects, while maintaining your composure. An ideal candidate is well organized, possesses excellent attention to detail, and can multi-task without becoming overwhelmed.

· Team Player – Although you will be working independently, you will be a part of a team, as well as the LifePro team as whole. An ability to be able to draw on and respect the knowledge of others, as well as offer constructive feedback yourself is a must.

· Reliable and Dependable – Our perfect candidate is one that can be at work on time every day. We expect you to have a personal life outside of the office yet be able to be focused 100% to our business inside of our work hours.

Compensation:

· Base salary: $43k-46k yearly

· Performance bonus:

• LifePro Production
• Event Attendance
• Based on live and online events obtaining the # of attendees goal
• Online events multiply 1.2 variable by number of attendees
• Live events multiply 8.5 by attendees
• Monthly total divided by 5

· Employee benefits: Medical, dental, vision insurance, 401k and Life insurance

· Paid Time Off

Location: 11512 El Camino Real, Suite 100, San Diego, CA 92130LifePro is a premier distributor of life, annuity, long-term care, and securities-based insurance products; serving independent financial professionals nationwide.

Located in the beautiful North County of San Diego, its mission is to work for the extraordinary success of their advisors, their employees, and their insurance company partners.

The culture at LifePro can only be experienced first-hand as they work with the most talented and energetic team of individuals in the financial industry today. LifePro is truly “The Greatest Company of Its Kind in the World”!

LifePro offers a competitive base salary with a bonus enhancement directly linked to your performance, as well as medical, dental, vision and 401k benefits.

LifePro Financial Services

Do you have an entrepreneurial spirit? Do you dream of working on a team of like-minded individuals that love to work hard, play hard and have a great time while doing so? Do you long for an environment that believes in you being able to make your desk your own franchise instead of the wanting you to fall in line with the other drones that walk lifelessly around the office? If you’re nodding your head Yes vigorously, we have the perfect opportunity for you!

The Marketing Coordinator at LifePro is a remarkable opportunity to help manage marketing efforts for LifePro’s webinars and live events, including content creation, web design, and advertising campaigns.

Majority of the time will be interacting with the Marketing and IT Teams; creating promotional calendars, determining initiatives, and being responsible for the creation and implementation of both organic and paid traffic campaigns.

This position is an incredible opportunity for you to expand on your marketing career and experience all aspects of the marketing industry including copywriting, graphic design, digital marketing, and conversion optimization.

JOB DESCRIPTION

• Write and design persuasive marketing copy consistent with LifePro’s corporate brand guidelines that promote LifePro’s events, products and services.
• Generate unique brands for a community of independent financial professionals that set them apart from their local competition.
• Develop marketing and promotional materials including logos, stationery, brochures, and websites.
• Monitor and measure results of marketing campaigns such as click-through rates and seminar registrations.
• Create and implement marketing collateral needed before, during, and after events.
• Execute organic and paid traffic strategies that generate leads for sales division.
• Manage LifePro’s communication platforms including Facebook Ads, Google AdWords, LinkedIn and internal email marketing software system.
• Assist in recording Money Script Monday™; a weekly video series about life insurance, annuities, and investments.
• Conduct A/B split testing and analyze data to optimize campaigns and increase ROI.
• Collaborate weekly with marketing and IT teams to provide creative solutions and advance projects.

REQUIREMENTS

· 1-3 years of relevant marketing experience

· Bachelor’s Degree in Marketing, Communications, Advertising, or related degree preferred

· Must excel at writing persuasive copy

· Proficiently skilled in paid traffic sources, including Facebooks Ads and Google Adwords

· Working knowledge of Adobe Suite including Photoshop, InDesign and Illustrator

· Proficient knowledge of HTML

ADDITIONAL SKILLS

· Detail-oriented and a strong communicator/collaborator

· Strong project management skills (we do not micromanage)

· Must have great and can-do attitude

ABOUT LIFEPRO

LifePro is a premier distributor of life, annuity, long-term care, and securities-based insurance products; serving independent financial professionals nationwide.

Located in the beautiful North County of San Diego, its mission is to work for the extraordinary success of their advisors, their employees, and their insurance company partners.

The culture at LifePro can only be experienced first-hand as they work with the most talented and energetic team of individuals in the financial industry today. LifePro is truly “The Greatest Company of Its Kind in the World”!

LifePro offers a competitive base salary with a bonus enhancement directly linked to your performance, as well as medical, dental, vision and 401k benefits.

LifePro Financial Services provided the following inclusive hiring information:

We are an equal opportunity employer and considers all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.

Job Type: Full-time

Pay: $43,000.00 - $46,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Supplemental pay types:

• Bonus pay

COVID-19 considerations:
Temperature checks at the door, health questionnaires and common areas are sanitized

Education:

• Bachelor's (Preferred)

Experience:

• Digital Marketing: 1 year (Preferred)
• Marketing: 1 year (Preferred)

Work Location: One location

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