Job Summary:

Supervisory Responsibilities:

• Recruits, interviews, hires, and trains new staff in the department
• Oversees the daily workflow of the department
• Provides constructive and timely performance evaluations.
• Handles discipline and termination of employees in accordance with company policy.

Duties/Responsibilities:

• Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
• Design and execute marketing and business development plans to increase loyalty, conversion, and tribalism to hit business growth and profitability goals
• Execution all campaign components, leveraging traditional and digital marketing tactics, including email, presentations, website, ads, direct mail, events, social, and partner programs.
• Work with product management to develop and implement marketing plans and projects for new and existing products
• Create distribution plans and deploy marketing content
• Track internal/external marketing requests and deadlines, ensuring all deliverables are on track, within scope/budget, and meet quality standards
• Plan and launch event plans, including tradeshows, customer and sales events, customer experience and outreach initiatives to increase Gator brand awareness and drive sales
• Monitor and lead marketing campaign performance reports to review progress and optimize to exceed business goals and success metrics
• Expand and develop marketing platforms
• Create marketing presentations
• Create an advertising strategy and liaise with media and advertising
• Oversee all our online presence including digital marketing and websites
• Collaborate with the sales function to ensure we have all the right sales marketing tools
• Coordinate with our customers on co-op advertising
• Oversee our social channels, community building, artist and influencer program
• Manage the productivity of the marketing plans and projects
• Monitor, review and report on all marketing activity and results
• Determine and manage the marketing budget
• Deliver marketing activity within agreed budget
• Report on return on investment and key performance metrics
• Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies
• Performs other duties as assigned

Education and Experience:

• 5+ years experience in the design and execution of integrated marketing strategies
• Bachelor’s degree in Business, Marketing or related field
• Strong full-funnel marketing experience
• Experience or working knowledge of music industry and audio/visual products (gear, accessories, equipment, instruments, etc.)
• Strong analytical and problem-solving skills
• Excellent organizational skills and attention to detail
• Strong supervisory and leadership skills.
• Project and budget management

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift 15 pounds at times.