Position Title: Marketing Manager

Location: San Luis Obispo, CA

Functional Area: Marketing

Reports to: Director of Marketing

Employment Type: Full-Time Exempt

Education Required: Bachelor's in Marketing, Communications, or Related Degree

Marketing Experience Required: 5-7 Years

Management Experience Required: 2-3 Years

Salary Range: $64,000 – $80,000

Organization Description:

Visit SLO CAL (VSC) is the non-profit countywide destination marketing and management organization (DMMO) for San Luis Obispo County. Our mission is to “Inspire travel and foster our unique experiences to create life-long ambassadors and economic growth for San Luis Obispo County.” Our goal is to promote San Luis Obispo County (SLO CAL) through marketing, advertising, public relations, group sales, promotions, events and sponsorship, branding the region as a choice destination for regional, national and international travelers alike. Visit SLO CAL works in partnership with tourism industry-related businesses including lodging properties, restaurants, wineries, breweries, activities, local community destination marketing organizations and the state tourism organization, Visit California, to create a unified marketing approach that promotes the culinary, coastal and cultural assets of the region. For more information, visit SLOCAL.com.

Position Description:

Are you motivated, talented, driven, passionate, and detail-oriented?

Are you an organized manager who thinks creatively and analytically?

Can you smoothly switch gears from task to task to keep effective track of projects and programs?

If so, the Marketing Manager position at Visit SLO CAL presents an exciting opportunity for you. In collaboration with the Director of Marketing and Chief Marketing Officer, this position will work to bring Visit SLO CAL’s marketing efforts to life. Initiatives under this role include optimization of our website, social media marketing, graphic design and other related programs. As the Marketing Manager, you will be responsible for oversight of our owned channels, elevating them above our competitive set, and ensuring brand standards are adhered to in all organizational efforts. In addition, the Marketing Manager is responsible for ensuring we have accurate reporting and CRM management.

Who are you?

• You love SLO CAL as a destination and want to call it home.
• You think analytically with a bias for action.
• You have deep social and digital media marketing knowledge.
• You have a passion for digital campaign optimizations and performance.
• You have a working knowledge of asset management, photography and video production.
• You enjoy the challenges that come with managing a team of professionals.
• You have effective management, organizational and communication skills.
• You are a team player with an openness to feedback.

Core Responsibilities:

People Management

• Responsible for the oversight of 3 full time employees.
• Effectively manage employee’s growth and continuous learning objectives.
• Handle all the administrative tasks associated with direct reports.
• Manage expectations up the value chain to ensure CMO/CEO are appraised as necessary.

Project Management

You will assist the team and our agencies on:

• Development, maintenance, and performance of the destination website(s), blog and visual marketing platform
• Continuous improvement of the website’s SEO, usability, design, and conversions
• Support the execution and optimization of paid digital media programs
• Performance and optimization of email marketing and social media programs

Content Management

• Assist in the production and distribution of content, including written content (stories, posts, blogs etc.), visual and video asset development, etc.
• Publish content and execute promotions using the Create Once Deliver Everywhere (CODE) method through multiple channels: website, blog, social media, email marketing, etc.
• Develop, publish and/or maintain website-related CRM content, including the event calendar, activity listings, and extranet information for partners; Approve changes to website listings
• Communicate with agencies and content/asset production contractors as necessary to execute against the plan
• Assist in the execution of consumer and trade event marketing activations, including coordinating partners, contributing to booth design, promoting consumer engagement, etc.

Operational Duties

• Effectively partner across marketing team to help drive all media results (Earned, Owned and Paid)
• Plan and manage marketing strategies to drive online awareness that adds value to the brand
• Identify opportunities in digital landscape, including video and social media
• Work with agency partners to optimize integrated paid and organic search strategies
• Own digital audience strategy, regularly leveraging data and insights to test and refine creative, channels and marketing campaigns to resonate with audiences
• Manage priorities consistent with Strategic Direction 2026
• Meet or exceed Marketing goals with a specific focus on established KPIs
• Comply with organizational values, policies and procedures
• Assist the leadership team with the implementation of new projects and facilitate additional responsibilities, as requested
• Travel willingly for marketing events, professional development and/or agency collaboration (approximately 1-2 trips/year totaling 3-5 days)

Required Skills/Experience:

• 5-7 years professional experience in digital & content marketing (ideally in the tourism or hospitality industry)
• 2 -3 years of experience in managing staff and other outside agencies
• Strong analytical thinking and drive with knowledge of website analytics tools and optimization (e.g., Google Analytics, Facebook Insights)
• Knowledge of marketing concepts, digital systems and best practices, including the trends in digital marketing and measurement and Customer Relationship Management systems
• Knowledge of and experience with digital marketing channels, including CMS, social media and email marketing, including analytics and optimization
• Providing consistent reporting on marketing channel performance with actionable insights
• Identifying new test and learn opportunities to drive growth
• Staying current on digital marketing industry trends and competitive activity
• Working knowledge in Adobe Creative Suite, especially Photoshop and Illustrator, and in Microsoft Office Suite
• Ability to develop and communicate advertising plans with agency resources
• Experience with video editing and graphic design, including infographic development, is helpful

Desired Traits/Abilities:

• Detail-oriented, methodical and extremely organized work style
• Talent for tracking, attention to detail and the ability to pivot quickly in a rapidly changing environment
• Problem-solving skills and ability to propose solutions
• Ability to work autonomously, yet collaborate with others as needed
• Strong drive and a tendency to thrive in a very fast-paced, ambitious environment
• Professional, adventurous, positive and confident attitude

Visit SLO CAL, an equal opportunity employer, offers an exciting opportunity for qualified, career-motivated professionals. We provide competitive compensation and the chance to work with talented people in a successful, fast-paced and pleasant environment. We offer many premium benefits including medical, dental, life insurance, vacation time and much more.

For more information or to apply, visit the Jobs page on the SLOCAL.com website.