Position Summary

We’re looking for a Marketing Operations Manager who will be responsible for the strategy and execution of marketing programs that capture and nurture leads across multiple channels. In this role, you’ll be responsible for programs to generate and nurture leads via SEM & SEO, email, retargeting, targeted social advertising, and cooperative marketing with partners. In this role, you’ll design, plan, manage, and optimize integrated digital marketing campaigns across multiple channels to generate pipeline revenue.

This role is a hybrid role and will require 2-3 days in the office in Orange County, CA. Please note, the office location is in Irvine.

Responsibilities

Lead Generation

• Build, execute and leverage web forms, landing pages, email, and other strategies focused on capturing net-new leads to nurture through to sales-ready state.
• Own and build growth marketing campaigns. Develop, execute, track, and optimize marketing campaigns using a multi-channel approach. Measure results, identify trends/insights and optimize performance to generate pipeline.
• Develop a deep understanding of industry mindsets, attitudes, & behaviors to attract and maintain a consistently wider audience.
• Manage paid ad agency relationships and collaborate on campaigns, A/B test, drive conversion rates up and cost of acquisition down.

Marketing Operations

• Create and manage automations, integrations and more to optimize sales and operational efficiency through innovative thinking, process improvement, system enhancements and best practice sharing.
• Serve as connector between sales and marketing ensuring leads are handed off to Sales Team, adjusting marketing programs based on sales feedback loop, creating sales-enabling reports and dashboards, and maintaining consistent internal communication with sales leadership and associates.

• Identify critical conversion points and drop-off points and optimize user funnels.

Reporting

• Develop a cadence of reporting on ROI by channel, funnel optimization results and share insights across leadership to help drive great decision-making.
• Analyze channels’ performance and drive new initiatives across all channels to create incremental demand (SEM, Display Ads, Video, SEO, Website Management, Email Campaigns, Social Media, Events, etc.).
• Implement proper tracking and create dashboards and reporting using HubSpot and other tools to share performance marketing KPIs with the team.

Content Management

• Build and execute content strategies that support and amplify our short- and long-term marketing initiatives and campaigns.
• Develop and curate engaging content for websites, newsletters, blogs, emails, and social media campaigns with help from the design and copywriting team.
• Manage content operations and help develop standards, processes, and tools to drive greater efficiencies in how we work and operate as a cross-functional team

Qualifications

Skills & Attributes

• A bachelor’s degree in marketing, strategy, business management, or similar or equivalent experience.
• 5+ years of B2B marketing experience in demand generation
• A portfolio of successful growth implementations and interventions.
• Ability to partner with creative teams; experience managing external agencies and budgets to produce high-quality assets.
• Proven ability to generate and nurture leads through a variety of channels, including paid media, paid social, email, retargeting, direct mail, webinars, etc.
• Hands-on experience using marketing automation and CRM platforms — specifically Hubspot — to execute campaigns that connect marketing-driven leads to sales outcomes.
• Desire to learn the cannabis and finance industry in order to identify sales triggers, understand industry cycles, and learn key target audiences.
• Experience directly optimizing CPC, CPGA, and other funnel metrics.
• Strong ability to gather, analyze, and report on data, turning facts into insights and recommendations.
• Strong understanding of SEO and SEM techniques and best practices.
• Creative, problem-solving, and results-driven mindset.
• An adaptable, iterative thinker who is constantly learning.
• Curious, innovative, and confident in your abilities to drive change.