This role can be performed remotely from most US states and might require occasional business travel.

About Golin

We are a global public relations agency poised and staffing for the needs of today. Through our 60+ year history we have redefined the role of PR with best-in-class creative that has earned worldwide attention and awards. Representing some of the biggest Fortune 500 brands, we offer a suite of services from content creation and production, diversity equity & inclusion strategy, influencer marketing, corporate strategy, and public affairs to name a few. To learn more about Golin visit: golin.com.

WHAT YOU'LL DO:

Golin is seeking an Insights and Analytics Director to join our Dallas office. This is an awesome opportunity for anyone who loves to solve problems, make strategic recommendations, and consult on digital and earned media campaigns to join Golin and have an immediate impact.

Are you an analytics-savvy person? Have you spent time in the back end of Facebook pulling organic and paid data from Business Manager and Ads Reporting? Maybe you also know how to pull your own data every once in a while. If so, this is what your day could look like…

This role is about connecting the dots between something you saw in Twitter Analytics, a finding from Instagram, and a trend from your favorite brand on social. It's about looking at media coverage and being able to discover what's working and what's not. Then you need to use your findings to make a strategic recommendation for Golin clients.

From there, you'll use your persuasion skills to tell the story. In a lot of ways, the internal Golin team is both your ally and your client. We work in teams to make others believe in the recommendations that you are making. This can take the form of a quick, but well-informed email, a video call, or a formal presentation deck with cool visualizations that help tell your story. That's why our ideal candidate not only is interested in how social media and earned media campaigns tick, but at the core, is a great marketer and communicator.

Each day will be dynamic and full of strategic decisions, constantly changing priorities and creative discovery. You will be accountable to:

• Own insights and analytics campaigns, directing multiple analysts to deliver award-winning client work on time and on budget
• Serve as a creative, analytical mind on the team to provide strategic recommendations for developing and improving social media and earned media campaigns
• Use web and social media analytics platforms to measure campaign success and provide data-backed recommendations for optimization
• Use Excel to the max, analyzing media coverage for trends and patterns that inform recommended actions
• Serve as a data journalist by uncovering strategic findings and insights using a range of digital analytics techniques, such as social listening, to help support business objectives, advance storytelling, and drive engagement
• Work closely with other junior and senior team members to compile, synthesize, and analyze data sets. As well as, assisting with report creation and presenting to the client.
• Understand client background and needs, including general business strategy, industry issues, products and services, key customers, and competitors in the marketplace
• Understand social channels and identify emerging opportunities for a diverse client set

GROWTH OPPORTUNITIES:

In this role, you will have direct access to seasoned professionals who - will not only help improve your work - but establish a path for you to grow within Golin long term. One thing you'll learn about Golin is people stay for both the people and the agency's willingness to be flexible with career pivots and explorations.

WHAT YOU'LL HAVE:

• Prefer Bachelor's degree with 8+ years of experience in digital analytics, market research or related field; agency experience preferred
• Experience with social media measurement and listening, including organic and paid data analysis from Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, and Pinterest.
• Basic understanding of principles of communications, digital marketing, and news media
• Strong verbal and written communication, organization, and time-management
• Experience working with or interest in data visualization tools and creative ways to display information
• Keen eye for data trends and the ability to investigate and articulate factors that may account for these trends
• Show enthusiasm, passion, and curiosity about digital/social/earned media analytics
• Possess critical thinking and problem-solving skills
• Know how to prioritize and be adaptive to change
• Be highly motivated and eager to learn
• Experience using FB Business Manager, with experience taking that data and turning it into a digital strategy
• Advanced experience using Microsoft Office tools, specifically Excel - You must know what a Pivot Table is and know how to use it

GOLIN PERKS:

To reward our employees for creating the best work of their lives we offer great perks we strongly urge our employees to utilize:

• Unlimited time off
• Extended Leave
• Monthly wellness stipend
• Tuition reimbursement
• 401K matching program
• Training and career pathing
• Community service opportunities

Salary range: $94,000 - $165,000

Golin has included the base salary or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: actual ranges for current or former employees in the role; market considerations; budgetary considerations; as well as a candidate's background, relevant experience, and qualifications.

Golin is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.

Employees must be fully vaccinated against COVID-19 (i.e., at least 2 weeks after last dose). Therefore, if hired, candidates must present proof of vaccination before start date. Candidates may request an accommodation due to disability, sincerely held religious belief or exception required under applicable law.

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